MUMBAI, April 18, 2016 /PRNewswire/ --
Mumbai-based fashion shopping app Fynd, launched a proprietary look-based shopping feature, Mix & Match. With stunning looks and fluid design, Fynd expects this feature to greatly amplify the overall shopping experience available today.
(Photo: http://photos.prnewswire.com/prnh/20160418/10144201 )
Mix & Match focuses on putting together a complete look, based on a product, which the user selects on the Fynd app. Powered by The Closet, Fynd's fashion editorial arm, Mix & Match focuses on creating voguish ensembles and providing a highly engaging shopping experience by having over 12 million combinatory rules scout through tens of thousands of products. Here's a video of Mix & Match: Watch Mix & Match in action
Discussing on the new feature of Mix & Match, Darshana Gajare, Editor, The Closet said, "Mix & Match is a natural extension of every shopper's journey. The product curation and algorithms, together, suggest amazing looks based on the chosen product. By bringing this feature on the app we have moved a step closer in helping users discover their style. It's disruptive, interactive and addictive."
In addition to this, Mix & Match also offers a feedback loop for shoppers to like or dislike the looks created for them. With this, Fynd hopes to crowdsource shopper preferences at an unprecedented scale and improve the combinations.
Sreeraman MG, Co-Founder, Fynd said, "While a lot goes behind the scenes to recommend you relevant looks, none of that complexity shows up in the user interface. The idea was to keep the experience fun, addictive and as simple as tapping a button to create millions of looks. Our system learns with every look you create and this helps us to provide a more meaningful experience every time you Mix & Match. Human knowledge and algorithms have never been paired better."
With features like superfast same-day delivery, Fynd a Fit, gravity view and flashpay, Fynd continues to make shopping an experience centred around convenience, styling and built on cutting-edge technology.
About Fynd
Fynd is a nearby fashion shopping app that works without any inventory and without any warehouse. With fresh fashion, Fynd a Fit, and superfast delivery, Fynd bridges the online and offline shopping experience.
Fynd (erstwhile Shopsense) started by 3 IIT Bombay graduates Farooq Adam, Harsh Shah and Sreeraman MG has raised a seed round of funding from Kae Capital, Kunal Bahl/Rohit Bansal (founders of Snapdeal) and Powai Lake Ventures.
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Media Contact:
Harsh Shah,
Co-founder, Fynd (erstwhile Shopsense Retail Technologies Pvt. Ltd.)
[email protected]
+91-98195 17799
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