Gemporia TV Launches Argyle Glitterati Collection by Australian Diamonds

JAIPUR, India, September 24, 2018 /PRNewswire/ --

Gemporia India, the nation's leading affordable jewellery shopping TV channel, has partnered with Rio Tinto's Australian Diamonds to launch a new jewellery collection called 'Argyle Glitterati Collection' featuring natural golden-brown coloured diamonds with unmatched fire and scintillation. These diamonds are rarest of the rare and are technically known as Type IIa diamonds. Such type of diamonds are just 1.8% of all the diamonds in the world and are also known as 'purest of the pure' diamonds, as they have very few impurities.

Rio Tinto's Australian Diamonds initiative provides a Certificate of Authenticity for authorized retailers. The certificate accompanies the accredited jewellery throughout the supply chain and is audited by a third party. This provides the consumer with the assurance that they can track natural diamonds set in their jewellery, all the way to the mines.

While shopping jewellery, the consumer seeks authenticity. Having sold over 1.25 crore pcs of jewellery worldwide, Gemporia maintains high standards of quality in their product. Their prime effort has been to deliver real jewellery at strictly affordable pricing fulfilling the customer's primary requirement of establishing trust. They have created a space for wearable, responsibly made, genuine jewellery in the Indian market with their ethical sourcing, efficient manufacturing capabilities, selling directly from factories to the consumer's home. They have also established leadership in the e-commerce industry by reaching the remotest parts of India, servicing over 1000 cities with ready-to-ship stock of 7000+ designs which is a lot more than any traditional retailer can readily provide.

"We constantly work towards establishing trust, especially in the absence of the traditional concepts of touch and familiarity with the jeweller, on TV. We want to bring transparency and integrity, remove the mistrust, misinformation around authenticity of diamonds. Our partnership with Rio Tinto's Australian Diamonds establishes the true spirit of bringing diamonds straight from the mines to you," says Manuj Goyal, Gemology Graduate (GIA) and Founder, Gemporia India.

Vikram Merchant, Director of Australian Diamonds' sales and marketing activities in India, said, "Today's consumer wants to know where their jewellery comes from and the Australian Diamonds programme celebrates Rio Tinto's diamond heritage and pedigree from a clean, traceable source of diamonds."

About Gemporia India: 

Gemporia TV is India's first LIVE jewellery television shopping channel available on Tata Sky #188, Airtel #137, Videocon d2h #119, DishTV #157 - www.gemporia.in, and mobile apps.
They bring exclusive jewellery at Direct to Home pricing, where jewellery goes directly from their factories to consumer's home, eliminating all middlemen and bringing the costs lower. Only genuine gemstones and precious metals are used in manufacturing the best in stylish, affordable and responsibly made fine jewellery. Originated in the UK, they have sold over 9 million pieces worldwide and are standing strong in the UK market for 12 years. In India, they add new designs daily to a wide range of affordable and wearable rings, earrings, neckwear, wristwear crafted in Silver & Gold. The jewellery comes with a Certificate of Authenticity and 30-day Money Back Guarantee. Via their TV channel, they work to educate people by helping them know their jewellery.

Media Contact:
Aditi Goyal
[email protected]
Marketing & PR Head, Gemporia