MUMBAI and BANGALORE, May 29, 2017 /PRNewswire/ --
Viewers are finally at peace as they got the answer to the million dollar question: 'Why Kattappa killed Baahubali?' But who's not really at peace, are the marketing teams associated with other films. The common questions arising are: What made Baahubali 2 the highest grossing Indian film? How did it cross the INR 1,000 crores mark in 10 days? Well, GingerCup, a marketing company is one of the reasons behind the success of the film.
In an age where digital marketing has taken centre-stage in film marketing, the makers of Baahubali 2 did things differently by targeting cross-platform engagement. They used offline mediums and new media as part of their marketing strategy.
Arka Mediaworks Pvt Ltd. and GingerCup chose to tease audiences with paper cups. GingerCup is a marketing company that uses coffee cups/paper cups to tell a brand's story.
Seven days from the release of the film, Baahubali 2 branded paper cups were distributed in full swing in corporate parks, offices, colleges, shopping malls and tea stalls. The campaign was launched Pan India, and the pre-bookings recorded were pulse-raising. Nearly 1 million tickets were sold online within 24 hours of opening of advance booking.
'Chai pe charcha' is a common phenomenon in offices and colleges. Leveraging on this, the marketing team of the film wanted to enter the offices and colleges via promotional media such as paper cups. Kishore Kedari, Business Development & Trans Media Marketing - Arka Mediaworks Pvt Ltd said, "We are glad to have identified this media two years ago to promote the prequel - Baahubali: The Beginning and the sequel - Baahubali 2: The Conclusion."
GingerCup was successful in creating curiosity and hype as people were willing to spend on the movie even before its release. Mr. Deepak Bansal, CEO & Co-founder - GingerCup said, "As a marketing company, we are ecstatic to have been associated with the biggest film in Indian cinema. Though the first association was two years ago, we are happy that Arka Mediaworks trusted our company, and continued the association for the second instalment as well. We only hope to do more such work in the near future."
GingerCup is a firm that takes marketing up-close and personal. 'Simple yet dynamic' is the motto of the company. They use branded paper cups/coffee cups to tell a brands story in the most personalised way possible. With 3-5 minutes exposure, paper cups have emerged as an effective marketing medium adopted by a large number of businesses. The campaigns can be followed here http://www.gingercup.com/blog/. Reach us here.
CEO and Co-founder, GingerCup