Gkboptical.com Launches Luxury Eyewear Brands Online

KOLKATA, June 24, 2013 /PRNewswire/ --

www.gkboptical.com, launched in late 2011, as India's authorized online retailer for designer eyewear brands brought a variety of international optical brands to Indian online retail like Prada, Versace, Tommy Hilfiger, Emporio Armani, Police, and others. Recently, the eyewear retail site, with over 5000 eyewear products, has launched a range of luxury eyewear brands that are each priced at over Rs 10,000 going upto Rs 35,000. The range of eyewear brands includes Bvlgari, Tag Heuer, Porsche Design, Swarovski, Gucci, Tiffany, Ralph Lauren, Christian Dior and more.

Increasing exposure to global brands, has led to ever increasing demand for authentic international eyewear brands. Market data shows that the Indian consumer has great interest in global luxury brands. Growth in brand consciousness in the Tier II, III cities have led to boost in luxury shopping, with high-end fashion labels launching in India.

Looking at this increased demand for designer eyewear brands online, Dhruv Gupta, CEO, www.gkboptical.com said, "We are constantly adding new eyewear brands to our collection. Market trends are showing that the consumer in big cities as well as smaller towns is keen to consume luxury brands. Physical retail stores have a limitation of geographical reach and variety of collection due to high inventory costs. At our online store, customers can browse and purchase the latest and the greatest in eyewear, in just a few clicks."

The e-commerce store has seen strong traction, from both metros/tier 1 towns along with smaller towns. Dhruv said, "Over 56% of the orders come from Tier 2 and other smaller towns. In terms of transaction value, smaller towns drive higher transaction values than larger cities. This could be partly due to the unavailability of designer brands in smaller towns through retail stores, while there is an equally strong aspiration and purchasing capacity. Our store has over 800 different models that are priced over Rs 10,000. That is far more products, that a typical eyewear store can carry."

www.gkboptical.com enables customers to buy the latest eyewear products at value for money. The company has developed a unique features like: 'Try on Virtual Mirror' & 'Face Shape Guide' to help customers choose and try the best product online & make their shopping experience easier and friendly. The site has the largest collection of Ray-Ban sunglasses. The company provides free shipping, cash on delivery across India, and 100% money back policy. They have a strong focus on customer service due to the nature of their products, with optical experts available on phone and chat

About www.gkboptical.com

www.gkboptical.com is India's largest online eyewear store launched by GKB Online, in partnerships with optical retail chain, GKB Opticals. It is the first online store in India to bring the largest and latest range of over 100 international eyewear brands (Oakley, Prada, Versace, Tag Heuer, Dolce & Gabbana, Tommy Hilfiger, Vogue, Maui-Jim and others) and over 5000 sunglasses, eyeglasses and contact lenses in the price range Rs. 600 - 35,000. The company has offices in Delhi and Kolkata.

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Primary Media Contact: Ashish Gupta, [email protected], 91-99-71020702