Glenfiddich continues its tradition to honour ingenuity

Brings alive the third edition of the #FathersofInnovation campaign

NEW DELHI, June 20, 2022 /PRNewswire/ -- Glenfiddich, the world's most awarded single malt Scotch whisky celebrated Father's Day with its annual #FathersofInnovation campaign, an ode to its spirit of innovation, path-breaking ideas, and experimentation.

Taking the campaign a notch higher, Glenfiddich launched third edition of the campaign through a series of experimental formats. Kickstarting the Father's Day week, they hosted a highly curated, luxury experience for HNIs, entrepreneurs across industries, hoteliers, celebrities and whisky connoisseurs through multicity virtual events in Delhi, Mumbai and Bangalore in partnership with Hello! Magazine. Going further, for the D-day they collaborated with Truefitt & Hill, the oldest barbershop in the world, a true pioneer in the field of luxury grooming for one-of-a-kind experience 'Cocktails & Colognes' at one of Truefitt & Hill's flagship stores in Mumbai, Kalaghoda.

In consonance with their spirit of innovation and desire to blaze their own trails, the series of events were a true reflection of Glenfiddich's integrity, passion and pioneering spirit passed down through five generations. From curating some unique cocktail recipes and pairing the single malt with offbeat cuisines, to indulging in the art of fine spirits and perfumery, it honoured ingenuity and disruption in its truest sense.

Commenting on the campaign, Angad Singh Gandhi, Glenfiddich India Brand Ambassador, said, "Driven by the constant need to forge ahead, #FathersOfInnovation emanated from the idea of constantly changing the world through innovation and experimentation. Special virtual evenings with Whisky Connoisseurs Club of Hello! And 'Cocktail & Colognes' event at Truefitt & Hill indeed envisioned the irrepressible spirit of Glenfiddich."

About Glenfiddich, India

Glenfiddich is a single malt whisky owned and produced by William Grant & Sons Distillers Limited, an independent family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of the family. Glenfiddich has gained a reputation for supporting the creative arts in India with various initiatives including the annual Artists in Residence programme and World's Most Experimental Bartender Competition.

About William Grant & Sons

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's third largest blended Scotch Grant's® as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore D.E.W Irish Whiskey.

Click on www.williamgrant.com for more information on the company and its brands.