Glenfiddich Rewrites the Whisky Rulebook this World Whisky Day

NEW DELHI, May 18, 2018 /PRNewswire/ --

Challenges the norms of traditional whisky with its Experimental Series  

Pushing the boundaries and challenging the status quo of single malt whisky since 1887, Glenfiddich celebrates World Whisky Day on May 19 with the Experimental Series. Over its 130-year history, distiller William Grant & Sons and its most famous creation, Glenfiddich single malt scotch whisky, have blazed a pioneering trail that lives on today. Overcoming adversity over the years, innovating, remaining family-owned and ever-changing, Glenfiddich has become the world's most-awarded and No.1-selling single malt whisky.

Forging the way for new Scotch whisky avenues, Glenfiddich has been collaborating with maverick individuals from the world of whisky. Designed with the desire to 'inspire unusual and unexpected variants', the Glenfiddich Experimental Series is the perfect means of memorializing this day. Focused on applying unparalleled and ingenious production processes, the Glenfiddich Experimental Series presents a unique single malt whisky experience.  

Speaking on the significance held by the occasion of World Whisky Day, William Grant & Sons India Managing Director, James Pennefather, said, "Glenfiddich has created a niche in the world of single malt Scotch whisky breaking age-old traditions and encouraging whisky aficionados to experiment. Building on the long-established tradition of innovation the Experimental Series helped Glenfiddich attain a new pinnacle of experimentation, setting it apart from all other distilleries. By forgoing the custom of a Malt Master selecting and examining malt whiskies, Glenfiddich welcomed global insights from 20 experts. On this World Whisky Day, we celebrate this time-honoured practice of taking on new challenges, savouring the finest of drams with our friends and family."

The zeal for innovating new flavours at Glenfiddich, led Malt Master Brian Kinsman to partner with a local craft brewer of Speyside. Together, they created the Glenfiddich IPA Experiment, a new single malt whisky, infused with breath taking flavours from oak casks that have held a zesty Speyside IPA. Kinsman was also instrumental in the creation of the phenomenal Glenfiddich Project XX. A result of a collaboration between him and 20 whisky artistes from 16 countries around the world, the Glenfiddich Project XX is exceptional because it was created with a blend of 20 special single malts.  

Links - Glenfiddich Experimental Series videos and Glenfiddich Experimental Series- Project XX and IPA

About William Grant & Sons and Glenfiddich  

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's third largest blended Scotch Grant's® as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry®, Milagro® Tequila and most recently, Tullamore D.E.W Irish Whiskey.

About Glenfiddich, India 

Glenfiddich is a single malt whisky owned and produced by William Grant & Sons Distillers Limited, an independent family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of the family. Glenfiddich has gained a reputation for supporting the creative arts in India with various initiatives including the annual Artists in Residence award and World's Most Experimental Bartender programmes.

Click on http://www.williamgrant.com for more information on the company and its brands.

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