GO and Xcent Steal Maruti's Pole Position as the Most Searched Car

MUMBAI, April 17, 2014 /PRNewswire/ --

The recently launched Datsun GO and Hyundai Xcent have displaced Maruti Suzuki's segment-leading vehicles Alto 800 and Swift to emerge as the Top Researched Vehicle in the Rs 1-4 lakh and Rs 4-7 lakh segments respectively. These statistics span the cars researched on India's leading automotive portal www.carwale.com from March 15 to April 15.

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The top researched cars on CarWale in the Rs 1-4 lakh segment are:

    1-4 lakh
    Top 5    Car Model                 Share of Search
    1        Datsun GO                           26.7%
    2        Maruti Suzuki Alto 800              15.3%
    3        Hyundai Eon                         15.3%
    4        Maruti Suzuki Wagon R 1.0           10.4%
    5        Hyundai Santro Xing                  8.2%

In the Rs 4-7 lakh segment, the leading models are:

    4-7 lakh
    Top 5    Car Model                 Share of Search
    1        Hyundai Xcent                       19.4%
    2        Maruti Suzuki Swift                 10.1%
    3        Maruti Suzuki Swift DZire            7.0%
    4        Honda Amaze                          7.0%
    5        Hyundai Grand i10                    6.7%

The Diesel version still continues to fuel Honda City's success in the Rs 7-10 lakh segment. The top 5 cars in this segment being:

    7-10 lakh
    Top 5  Car Model            Share of Search
    1      Honda City                     20.1%
    2      Ford EcoSport                  17.7%
    3      Hyundai Verna                  12.8%
    4      Renault Duster                 10.2%
    5      Maruti Suzuki Ertiga            9.3%

Nissan Terrano has gathered a fair share of research in the Rs 10-15 lakh bracket but Mahindra XUV500 and Toyota Innova still lead by handsome margins.

    10-15 lakh
    Top 5      Car Model       Share of Search
    1          Mahindra XUV500           29.8%
    2          Toyota Innova             21.3%
    3          Nissan Terrano            16.1%
    4          Hyundai Elantra            7.5%
    5          Tata Safari                5.8%

About CarWale: 

CarWale is owned by Automotive Exchange Private Limited and is a part of the Axel Springer group (owners of AUTO BILD, the world's largest selling automotive magazine).

CarWale has been recognized by IAMAI as the Best Auto Website in India, twice in a row, in 2011 and 2012. It was also awarded by Red Herring twice as one of Asia's Top 100 Innovative Technology companies (2007 and 2009) and as one of the World's Top 200 Innovative Technology companies (2011). It has also been bestowed awards by Business Week and PC World Magazine for its contribution to the Indian automotive industry.

Media Contact: Moupiya Niyogi, [email protected], 022-67398888, CarWale