MUMBAI, India, Aug. 15, 2021 /PRNewswire/ -- As India celebrates 75 years of freedom, the Godrej Group today released a digital film to rejoice the spirit of independence with the campaign - #FreedomIs
Conceptualised by the Corporate Brand and Communications Team of Godrej and Creativeland Asia, the narrative of the digital film aims to inspire the youth of India to cherish their freedom by celebrating the essence of today's independent India and understanding what freedom means to them.
The theme #FreedomIs expresses the expectations of the youth of the country and presents their belief of what freedom means to them, and how their kind of India will be different. The campaign highlights various aspects that they can relate to and urges every citizen to take a pledge to spread this idea of an optimistic India.
Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, "The digital campaign #FreedomIs reaffirms the Godrej Group's vision of bringing a positive change in the society by encouraging the youth to be better citizens. While we emphasize our commitment to create a greater nation and support its journey in scaling newer heights, we urge the nation's youth to be passionate, ambitious and patriotic through their actions and truly embody the spirit of what freedom means to them."
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, "As a Group that has been around from before India's self-reliant movement, Godrej has always aligned its goals with the nation's. Today, on the occasion of the country's 75th Independence Day, Godrej calls upon the youth to align their vision with our nation's ambitions and idea of freedom. This film is a reminder and a call to action."
Established in 1897, the Godrej Group has its roots in India's Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures, before he struck gold with a locks business. Today, we enjoy the patronage of 1.1 5 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India's space missions. With revenues of over USD 5 billion we are growing fast, and have exciting, ambitious aspirations. For us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company. About 23 per cent of the promoters' holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of 'shared value' to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are deeply committed to recognizing and valuing diversity across our teams.