Goodness! Award Winning Dairy-based Beverages Heat Up Competition in the Healthy Beverages Market

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Goodness! Beverages

06 Sep, 2018, 14:06 IST

BENGALURU, September 6, 2018 /PRNewswire/ --

Bangalore-based, three-year old, beverage startup Goodness! Beverages announced today that they are proud to go to market with a new claim - that their products are 'Better Than Milk'.

     (Photo: https://mma.prnewswire.com/media/740353/Goodness_Milk_Beverages.jpg )

Goodness! Co-founder Chaitanya Chitta also announced that their entire range of products are now available on Amazon Prime across India. This is besides the key partnerships that the beverage brand already enjoys with other online retailers like Big Basket, pan-India distribution tie-ups with movie chain Carnival Cinemas, coffee chain Barista and corporates such as Google apart from retailers in Bangalore and Hyderabad.

Chaitanya, a former KPMG and Laureate Education executive said, "He continues to be inspired by customers like Amrita from Bangalore, mother to two children aged 9 and 11, who swears by Goodness!, and is one amongst a growing legion of mothers who are turning to this wholesome and healthy yogurt-based beverage for fuss free nutrition." He further added, "Our customers don't struggle to make their kids have milk. In Amrita's case Goodness! has become a standard part of her kids' lunch box. We heard it from our customer's feedback that our beverages are better than milk and we adopted the claim as something we want the world to know."

Made out of milk (or) yogurt and real fruits, Goodness! is available in six flavours for the lovers of taste and health of all ages. It ranges from yogurt based smoothies available in two flavors Mixed Berry and Mango, Oats + Milk drinks available in vanilla and chocolate which is Better Than Breakfast for people on the go, and cold brewed coffee + milk drinks available as a classic variant, or with an extra punch of hazelnut, which is Better Than an Energy Drink.

Goodness! Co-founder Lakshmi Dasaka, graduate of Cornell University and former KPMG consultant, says, "Being recognized as a finalist at the World Dairy Innovation Awards 2018 was a watershed moment for the brand. Dasaka further added, "We competed with the best in the world, and came out ahead because of our single minded focus on creating the best dairy-based products."

Here are the five reasons Goodness! is proud to say it's better than milk:

  1. More Protein, Tastier Protein: A normal serving of milk usually has 3.5 grams of protein in 100 ml, all Goodness beverages have at least 6 grams of protein. More protein helps kids grow better, and helps adults build muscle mass and health.
  2. Real Fruits and Ingredients For Added Nutrients: No artificial ingredients, colours, flavours or aromas are used in these beverages
  3. Zero Preservatives: None needed, none added. A combination of heat and pressure treatment and not chemicals retain freshness of the beverages without the need for refrigeration.
  4. Easy To Drink, Good To Drink: Eco-friendly, single serve bottles that stay fresh at room temperature are great for on the go, lunch boxes, pre or post workout, anywhere!
  5. Suitable For All Ages: A safe ingredient list and delicious flavors have made Goodness! a favorite amongst kids as well as adults.

Goodness! has released an amazing trial pack which includes all the six flavours for consumers to choose from. It's available on Amazon, BigBasket, http://www.drinkgoodness.com or across major Modern Trade outlets in Bengaluru and Hyderabad.

About Goodness! Beverages: 

Goodness! Beverages is an innovative dairy beverage brand based in Bangalore. Recognized as a Finalist at the World Dairy Innovation Awards 2018, Goodness! offers a range of healthy, natural and protein rich milk based beverages for the generation of now.

Media contact: Chaitanya Chitta, [email protected] , Goodness Beverages