NASIK, India, May 22, 2015 /PRNewswire/ --
Grouplee is a One Stop Shop Facilitating Brands to Study Buyer Behaviour and Creating Digital Engagement From Their Target Audiences
BurhanSoft will be announcing a new app - Grouplee - in June 2015 that allows businesses to get closer to their target markets in a way nobody ever could do and bring an evolution in digital marketing.
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Grouplee, developed by BurhanSoft, is a mobile application for brands to reach out to consumers and update them with critical information like new offers, new arrivals, new items updates and new store opening alerts from brands. The app demonstrates BurhanSoft's commitment to mobile solutions and their capabilities in developing cutting-edge mobile applications that help strengthen their clients' brands and evolve their businesses.
"Grouplee was born because this service was unavailable in the Indian market, and it was always disheartening when you are done with shopping and then realize there was an end of season sales going on in another store," said A. Tayeb Tamal, Founder & CEO, BurhanSoft.
Currently, we are only launching this app for Indian cosmopolitan and metropolitan cities. But we are going to pitch our app concept to all big marketing teams from international and national companies, the CEO said.
Grouplee will be advertised and marketed through different modes including social media, TV, press release, news, blogs, radio, magazines etc., and initially plans to cater to fashion, food, grocery, electronics and automobiles sectors. "Grouplee aims to initiate with personal offers for consumers to attract and gain more users of our app. Once that settles down, brand offers and discounts will be offered," Tayeb said.
We have created algorithms and strategies that help us understand the buyers' behaviour of a particular product of a brand on our app, we understand how they are dealing with information, what is exciting them more than others, what catches their eyes and some other critical info, which in turn help the brands make better marketing campaigns and or make better product design and description. This also helps in better targeting of right audience at the right place and time. Hence, it helps in enhancing the RoI (return on investment) of brands on ad investment.
"Digital marketing is understood as marketing/advertising for an individual/brand entity. It was never understood as mass marketing in one place. All the digital marketers help brands market their image and products to the audience through various modes of advertisement. What Grouplee does different is that, it brings all the brands possible in one place and helps them market or advertise themselves or their products to the right consumers in a way not thought before," said Tayeb.
We are creating strategies where brands can analyse particularly which products they sold, courtesy Grouplee.
What is different in Grouplee is that people won't be bugged to see advertisements, thanks to the beautiful user interface (UI) and great user experience, which has a hint of entertainment. The problem in other tools is that businesses place advertisements and people view those advertisements because they are made to. Not because they want to. The most appealing side of Grouplee is that there are almost 100 per cent chances that the audience that will use the app to view a particular marketing campaign will actually be interested in that campaign.
At BurhanSoft we want to be the best in the business. We strive to be clients' one stop shop for all of their application development needs. "We will not stop until BurhanSoft is the one name that comes to mind when a company wants to deliver an exciting, useful, fresh out-of-the-box application for its customers to deploy," added Tayeb, adding that if clients look for high ratings in the Apple App Store and on Google Play, BurhanSoft is there to deliver.
About BurhanSoft:
BurhanSoft is one of the recognized leader in mobile enterprise services. Grouplee is another example of how we are using our experience in mobile technology to help our clients transform their business models.
BurhanSoft's mobile offerings combine industry knowledge and business process advisory services with cutting edge user experience and design to help clients harness the benefits of mobile across their enterprise.
For more information, click on the link https://www.youtube.com/watch?v=DqvwdPC3-fU
Media Contact:
Mr. Tayeb Tamal,
[email protected],
+91-7506213553,
Burhansoft CEO Tayeb Tamal,
Burhansoft
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