HYDERABAD, India, March 13, 2015 /PRNewswire/ --
Chief Minister K. Chandrashekar Rao Congratulated Santosh Lohiya, CMD, Healthy Heart Foods for Putting the City on the National Map as far as Cooking Oils are Concerned
Consumer Voice, the magazine that is the voice of the consumers, working in close coordination with the Department of Consumer Affairs, Government of India, and is a part of the incredibly powerful movement, 'Jaago Grahak Jago', has recognised Healthy Heart as the purest amongst all the Indian brands, which in itself is a huge accomplishment. Consumer Voice tests the products used by Indian consumers in NABL accredited laboratories.
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Santosh Lohiya says, "We have decades of expertise in oil production. When it came to setting up our own plant, we zeroed in on the world's best oil technology De-Smet - the leaders in cooking oil technology from Belgium. Our stringent quality measures ensure that the edible oil we produce is the lightest, has a great taste and is healthy for cardiac fitness. This recognition will spur us on to continue to maintain the quality and keep the consumers' health as our top priority. A proud achievement indeed for us Hyderabadis."
The study by Consumer Voice looked at the topmost names in edible oil in India like Dhara, Fortune and many others. The full article is here: http://goo.gl/ACM36l.
It is a proud moment for the new Telangana state as Healthy Heart has emerged winner with Consumer Voice adjudging it the top performer in the test programme and Consumer Voice recommending its usage. What's more Healthy Heart also topped in delivering value for money. The test was stringent and looked at 14 physio-chemical parameters including iodine value, colour and flash point. Additionally, it looked at five sensory attributes including colour, flavor and taste. Healthy Heart was a winner in virtually every parameter to make it to the top of the charts.
The Consumer Voice magazine recommended that it is beneficial to consume a mix of oils to maintain a balance between the three fatty acids. That is why Healthy Heart manufactures Healthy Heart Rice Bran Oil and Healthy Heart Sunflower Oil. Healthy Heart was always the refined oil of choice by leading cardiologists who lauded the extreme light color, the lightness and the non-sticky nature of Healthy Heart. Bhagwan Das Lohiya, Director of the company adds that this is the reason why Healthy Heart is extremely popular in modern retail formats. Health and heart conscious people have been loyal customers of Healthy Heart.
In India, heart ailments have replaced communicable diseases as the biggest killer. According to recent data, approximately 30 per cent of the urban population and 15 per cent of the population living in rural areas suffer from high blood pressure and heart attacks. The cost of India's heart disease epidemic is over $2 trillion. The only way to reduce the onslaught of cardiovascular diseases is through information, education and delivering superior oil quality. Which is what Healthy Heart Foods believes in. Healthy Heart Foods is a highly health conscious company that believes that it is the responsibility of the company to educate consumers on the importance of heart health. Its Facebook page gives important tips to consumers to maintain heart health.
The company's YouTube Channel releases a series of videos where leading cardiologists educate consumers on cardiovascular health in simple easy to understand language. This year, the company plans to make videos in Telugu and Hindi to reach rural masses too. The company has set up a CSR initiative - Healthy Heart Foundation - that enlists the help of senior cardiologists, nutritionists and fitness experts to discuss Indian tips on heart health. This consciousness was there right from the 2001 when it conducted a Healthy Heart Run which had senior cardiologists like Dr. Somaraju and Dr. Sunil Kapoor who participated in the Health Run. The company celebrated its Golden Jubilee last year and has entered the 51st year. "For us profits are secondary," says Santosh Lohiya, "If we add to increasing heart health through education and deliver relevant information in an Indian context to aspects of diet and nutrition that is our greatest reward."
About Healthy Heart Foods
Healthy Heart Foods is a 50-year-old company and manufactures Healthy Heart Refined Sunflower Oil and Healthy Heart Refined Sunflower Oil at Timmapur, Mahbubnagar District, Telangana State in a state-of-the-art Belgium De-Smet oil refining plant, using the world's best oil technology. Healthy Heart was the first company in the region to deploy a De-Smet oil refining plant.
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