MUMBAI, March 5, 2018 /PRNewswire/ --
Made-to-measure Suiting Company on Path to Revolutionise the Way Indian Men Dress
Mumbai-based Herringbone & Sui has announced the opening of its newest store and third location at Bandra, Mumbai. This made-to-measure men's brand has quietly carved a name for themselves as one of the country's leading destinations for quality suits and garments. The brand stands for convenience, quality and affordability, and where Neapolitan tailoring meets Indian sensibilities. Herringbone & Sui is where the modern Indian man goes when he wants a Saville Row quality suit cut at Indian prices.
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Founded in 2015 in Mumbai, the company has just opened its third store in the leafy bylanes of Bandra, which GQ described as "a sublime space that gives you the ultimate shopping experience". The brand's range includes suits, shirts, trousers, Indian wear and accessories. Their stores are homages to good design and aesthetics, with custom-made art pieces and quirky elements like cigar rooms and bars. These 'destination' stores take inspiration from their iconic locations and are often tucked away from busy main roads, retaining a sense of privacy and personality. "We base our store locations out of our online sales," says co-founder Samarth Hegde. "We have a very strong online business and that's a good pointer on where we should be looking at for our brick-and-mortar stores."
When the brand was starting out, a couple of LVMH head honchos discovered the brand and ordered a few garments. This is what led them to make a sizeable investment in Herringbone & Sui, catapulting the brand to growth and expansion. Today, three years later, the company is poised to take over the rest of India and has plans to open at least 7-10 stores over the next two years. "We've proven that we can make a product that's a lot higher in quality than people would normally expect for the price," says co-founder Kabir Mehra. "And I'm not saying a little bit. It's a lot. This is something that will appeal to someone in Mumbai as much as it will to someone in New York or London."
Herringbone & Sui has become a leader in the made-to-measure suiting space and has discovered that they get as many first-time buyers as they do experienced ones. With suits that start at INR 25,000, Herringbone & Sui aims to become a regular in every man's closet, from your corporate heads to Bollywood celebrities. What sets the brand apart is their use of imported Italian fabrics, which they then sew in their own factory. They use sophisticated machinery that only the large players have access to. Their garments are completely customizable, meaning that you will receive something that has been fitted to your exact specifications.
Being a heavily tech-driven company, Herringbone & Sui is all set to launch their in-house style app which will help their stylists offer customers the ultimate shopping experience. "Herringbone & Sui may have hit the Indian shores at a good time - just when Indian men were finally waking up to the importance of wearing a suit, and how essential it is for it to fit well," Mehra says. The luxury bespoke garments sales in India grew at 25% from 2013-2017 and it's possible that Herringbone & Sui's unconventional path has propelled it to the forefront of this trend.
For more information, visit https://www.herringboneandsui.com/#
Media Contact:
Abhishek Sharma
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Areté PR
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