HICARE Associates With Snapdeal to Launch its Pest Management Services Under the Home Services Category

MUMBAI, March 11, 2015 /PRNewswire/ --

HICARE Becomes the First Pest Management Company in India to Use the E-commerce Platform to Market its Entire Range of Services 

In a bid to make pest management service easily accessible, HICARE, India's leading pest management service company, today announced a first of its kind strategic tie up with Snapdeal.com, India's largest online marketplace.

Customer centricity has been a cornerstone value for HICARE right from its inception. This innovative offering through the association with Snapdeal is aimed to transform the way people avail pest management services in India. The decision to partner with Snapdeal comes after studying consumer behavior and the online market place. With customers adapting to newer channels, becoming technologically savvy and looking out for unique deals, HICARE becomes the first ever home services brand to join hands with an e-commerce player to launch an entire range of pest management services.

Speaking on the launch Mr. Joydeep Sarkar, COO, Hicare Services Pvt. Ltd, said, "At HICARE we believe in constant customer centric innovation, and are happy to associate with Snapdeal to provide customers hassle free services at the click of a button. With this association, we hope to reach out to millions of customers who are looking for a trustworthy brand to secure their homes from pest hazards. We will continue to come out with more such innovations in the future."

Customers looking to avail pest control services can now log onto Snapdeal and avail a whole range of pest management services without going through the hassle of finding the right service provider. HICARE pest management service options available on Snapdeal under Home & Living section will include Cockroach Management Services (CMS) for car and home, Bed Bugs Management Service, Termite Management Service and Wood Borer Management Service.

On the exclusive tie-up, Saurabh Bansal, AVP-Home, Snapdeal, said, "Our partnership with Hicare is a strategic decision to expand our niche home services category to include sought after yet difficult to find reliable offline services like pest control. With this launch, Snapdeal is once again pushing the boundaries of e-commerce possibilities. At Snapdeal.com we are constantly working towards providing novel products and services to our 40 million users and this partnership is in line with this endeavor."

About HICARE: 

HICARE, originally known as Godrej Hicare started operations in 2004, with a vision to provide healthy and hygienic environment to customers at home and at work. It is one of the largest pest control companies in India with presence over 50 cities. Hicare is backed by one of the top Private Equity firms India Value Fund Advisors (IVFA) along with Mr. A. Mahendran, Former Managing Director, Godrej. It is India's only HACCP Certified Pest Control Service Provider.

HICARE strictly enforces standard guidelines as per government regulations to ensure highest level of safety. To address the increasing security concern, Hicare has initiated background verification for all its frontline employees, another first in this industry.

For more information on HICARE you can visit: http://hicare.in/

About Snapdeal.com: 

Snapdeal's vision is to create India's most trusted digital marketplace that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal.com - India's largest online marketplace, with the widest assortment of 10 million+ products across 500+ diverse categories from thousands of regional, national, and international brands and retailers. With over 40 million members and seller base approaching 100,000 sellers, Snapdeal.com is the shopping destination for internet users across the country, delivering to 5000+ cities and towns in India. The company witnessed phenomenal growth in 2013-14, growing 600% from 2013 to 2014, making it the fastest growing e-commerce company in India, through its leadership in the m-commerce revolution in India, with over 60% of its orders coming from mobile phones. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as Softbank, BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.

For further information, visit: http://www.snapdeal.com

Media Contact:
Bertha Rodrigues
E-mail: [email protected]
Tel: +91-9821944410
Perfect Relations