HolidayIQ Exclusive: Monsoon Holiday Meter Grows by 47% in India

BANGALORE, August 7, 2015 /PRNewswire/ --

- Increase in Number of Trips Planned Shot up by 47% in Comparison to the Previous Year 

- Time Frame on Trips Take a Dip From 3.4 Days to 2.6 Days 

- Budgets Allocated for Trips has Increased by 31% From INR 14,200 to INR 18,602

HolidayIQ.com, India's largest travel community and holidays recommendation engine, has released a prediction report for monsoon holidays planned in India this year. As per HolidayIQ's findings, the number of trips planned this monsoon have increased by 47% in comparison to last year. While trips panned over a time period have noticed a dip ranging from a span of 3.4 days to 2.6 days, budgets on the other hand have increased by 31% from INR 14,200 to INR 18,602.

Commenting on the 'Monsoon Holiday Meter' and the evolving trend, Hari Nair, CEO and Founder of HolidayIQ stated, " Holidays have evolved from being an annual activity to multiple breaks throughout the year leading to travel picking up during the monsoons too. As destinations are usually less crowded during this season, hotels are waking up to this reality and providing tailor-made experiential monsoon activities and offer massive off-season discounts to sweeten the deal for travellers."

"Most importantly, travellers are sharing their experiences of these destinations during the monsoon through mobile apps inspiring more people to travel. Number of travellers reading a review before planning a holiday has gone up by 200% in the last 12 months. Recent and relevant reviews from other travellers like themselves also addresses concerns around accessibility, safety, comfort and convenience making for smarter holiday planning," he added.

The previous year saw group travellers planning holidays during monsoons accounting for 53% of all holidays planned. However, the trend has changed with couples accounting for 45% of all trips planned, followed by group travellers at 33%, family at 19% and 3% of single travellers.

    
       Top popular destinations include:
           Goa                Kerala
      Mahabaleshwar           Coorg
        Rajasthan             Ladakh
       Puri/Orissa         Uttarakhand
        Darjeeling           Shillong

    
       Top offbeat destinations include:
        Panhala,
       Maharashtra       Kumily, Kerala
        Kakkabe,           Munsiyari,
        Karnataka         Uttarakhand
        Netarhat,         Malshejghat,
        Jharkand          Maharashtra
       Dhanaulti,
        Mussorie        Simlipal, Orissa
       Bharatpur,          Chakrata,
        Rajasthan         Uttarakhand

HolidayIQ has been synonymous with identifying and resonating the voice and preference of the Indian traveler. The insights conceived by HolidayIQ report on varying aspects of Indian tourism is based solely on authentic feedback from Indian travellers.

About HolidayIQ.com: 

HolidayIQ is India's largest travel community with over 3 million members from 80+ Indian cities and is India's first holiday planning website powered entirely by reviews, photos, videos and other advice generated from these Indian travellers. Currently, around 11 million Indian travellers plan their vacations on HolidayIQ.com every month of which over 70% activity is through mobile devices. HolidayIQ.com is a VC-backed company, invested in by Tiger Global, Accel Partners and Makemytrip.com operationally headquartered in Bangalore, India.

HolidayIQ.com lists over 2,000 tourism destinations and 50,000+ accommodation options (hotels, resorts, home-stays, jungle camps & serviced apartments) in India. All of which are bookable through over 1,600 partnerships with leading online travel agencies like Makemytrip, Yatra and Expedia and offline players such as Thomas Cook, SOTC, etc. HolidayIQ.com is not a travel agency, nor is it partially or fully owned by any travel agency, hotel chain or any other travel industry player. Therefore HolidayIQ.com is fully independent and can provide travellers with truthful information not affected by any requirements to sell specific travel products.

For further details, please contact:
Perfect Relations
Akash Thakur
+91-7760118507
[email protected]

Nihal Shaikh
[email protected]
+91-9886630627
Manager - Public Relations and Community Initiatives
HolidayIQ