HomeAway survey reveals what dads in Asia wish to receive this Father's Day
More than 900 respondents were surveyed, of which four out of five respondents expressed the wish to travel more with their families
SINGAPORE, June 12, 2017 /PRNewswire/ -- Did it slip your mind that Father's Day is drawing near? Or are you still wracking your brain to decide on the perfect Father's Day gift? According to a five-country survey* commissioned by HomeAway® the world leader in vacation rentals, you are probably not alone. When asked about the gifts they had received over the years, it was shocking that half of dads surveyed said they had most commonly received nothing for Father's Day. This may all change this year, as HomeAway has set out on a mission to celebrate dads, the unsung heroes in the family who are often outshone by mothers on Mother's Day.
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Of the respondents surveyed across Hong Kong, Indonesia, Malaysia, Singapore and Taiwan, most dads said they would love to spend quality time with their family and loved ones, as compared to receiving material gifts like books, belts, mugs and neck ties. Four out of five respondents also wished to travel more with family, even when more than half of them have traveled with their families in the past year.
HomeAway on a Mission for Father's Day!
Based on the learnings that dads in Asia value spending quality time together with their family, and that traveling with the entire family is a wish shared by many, HomeAway decided to help make this happen for one lucky family. Joy Toh from Singapore shared her personal story when she entered the #EiffelTowerAllYours contest in 2016 and HomeAway decided to make her holiday dream for her dad come true this Father's Day. To help the family express their appreciation for dad's selfless contribution to the family over the years, HomeAway sent Joy and her extended family to Bali on a mission to surprise her dad with a huge family vacation! HomeAway hosted the family at a 9-bedroom HomeAway villa, with a pool, service staff and complimentary breakfast. The villa costs less than S$120 per person per night.
"As a dad, I love to travel with my family, however it has been a number of years since I went on a trip with my extended family. I understand the challenges faced in organizing a family trip to accommodate everyone, but here's where HomeAway comes in -- we provide a whole selection of vacation rentals at great value for families and groups of friends to create unforgettable holiday experiences together. We hope everyone will be inspired by Joy's heart-warming story and take the chance to say thank you to their dads or granddads this coming Father's Day", said Prashant Kirtane, Vice President -- Asia, HomeAway.
Take time to show your appreciation to dad this coming Sunday. Make a card, say a greeting, or even better, take dad and the family on a vacation with HomeAway!
SUMMARY OF KEY FINDINGS ACROSS THE REGION
Dads give… But do they receive?
- Half of dads surveyed commonly do not receive anything during Father's Day
Dads do not show it, but they definitely want it
- When asked about what gifts they would like, many dads around the region would like to have more time with the family this Father's Day, followed by dinner and tech gadgets
Start making that dinner reservation now!
- For those who plan on giving something, dinner is the most likely gift to dads, with 23% of respondents planning to take their dads out for a meal this year
Take the whole family and start planning your travels (again)
- Most respondents have traveled with their families within the last year, but four in five respondents still wish to travel more with family
SUMMARY OF KEY FINDINGS IN HONG KONG
- More than 30% of respondents will be bringing dad out for dinner this year
- Over 40% of respondents feel they put in more effort into celebrating Mother's Day compared to Father's Day
- Four out of five respondents from Hong Kong wish to travel more with family. Similar to respondents from Singapore, difficulty in aligning schedules and affordability are key barriers in keeping families from traveling together
- More than 60% of respondents love that traveling brings them away from the stresses of daily life
SUMMARY OF KEY FINDINGS IN MALAYSIA
- Over 20% of those surveyed do not celebrate Father's Day
- Over 30% admit that they put in more effort into celebrating Mother's Day as compared to Father's Day
- Respondents love to travel because they get to visit new places, make new memories and at the same time get away from the stresses of daily life
- More than 70% surveyed wish to travel more with family
SUMMARY OF KEY FINDINGS IN SINGAPORE
- Over 40% of respondents will be bringing dad out for dinner this year
- One in two respondents feel they put in more effort for Mother's Day as compared to Father's Day
- Nearly 80% of those surveyed wish they had more opportunities to travel with family but busy schedules are a big hindrance. Affordability is also a barrier in keeping families from traveling together
- When asked about what respondents love most about traveling, the top three reasons cited include making new memories, spending quality time with family and getting away from the stresses of daily life
© 2017 HomeAway. All rights reserved. HomeAway and the HomeAway logo are trademarks of HomeAway. All other trademarks are property of their respective owners.
*Survey was carried out with 930 respondents across Hong Kong, Indonesia, Malaysia, Singapore and Taiwan in the period of May 2017
About HomeAway
HomeAway, based in Austin, Texas, is the world leader in vacation rentals with sites representing more than two million places worldwide, and is a part of the Expedia, Inc. family of brands. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, often for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com, and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es and Toprural.es in Spain; AlugueTemporada.com.br in Brazil; HomeAway.com.au and Stayz.com.au in Australia; Bookabach.co.nz in New Zealand; and in Asia, HomeAway.asia. The company also operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels. For more information about HomeAway, please visit http://www.homeaway.com/.
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