Homes Furnishings Unveils First Line of Fabrics Under The Taj Collection

MUMBAI, July 6, 2016 /PRNewswire/ --

Homes Furnishings, India's leading brand in interior furnishing, today unveiled its inaugural line of fabrics under the recently launched Taj Collection. As the name suggests, the collection is inspired by the historic Taj Mahal itself.

The two fabrics, namely Embroidery and Digital Prints offer a spectrum of choice to suit every home from the traditional to the contemporary. Consisting of innovative jacquards, sophisticated chenilles and tactile embroideries, this new line of fabrics under the Taj Collection is sure to inspire creative living.

Talking about the new line, Mr. Gurvinder Singh, MD Homes Furnishings said, "With the launch of the Taj Collection, our master craftsmen have given the world what has endured as poetry in stone. The first line of fabrics unveiled today is just the beginning. The collection will virtually be an ambassador to the world, showcasing India's rich culture and royal legacy, and capturing the essence of a classic era, while maintaining contemporary sensibilities to pleasing effect."

The collection now available at leading furnishings stores is a reflection of the sheer detailing and intricateness that went into the building of the Taj, over 350 years ago.

While popular perception of the Taj Mahal is that of pristine whiteness, the fact is that its interiors are resplendent in an array of colours and hues. Add to that the emphasis on symmetry, the sheer detail in workmanship and creativity in motifs. All of this has been conceptually blended into the Taj Collection. Its vibrancy in colours, the intricate detail and the use of period motifs makes for a collection skewed to fashionable sensibilities.

The Taj Collection is the brainchild of Homes Furnishings which was launched by its parent GM Fabrics in 2011. In a short time, Homes Furnishings has earned a growing global reputation and garnered an excellent response from connoisseurs of home decor. The brand has also earned acclaim when showcased at domestic and international exhibitions.

GM Fabrics has itself been in the business since 1967 - its global footprint presently extends to 25 countries. An output of over one million meters of fabric makes it one of India's largest vertically integrated mills.

The Taj Furnishings sits at the very pinnacle of GM Fabric's design pyramid. Its fabric spectrum includes Jacquard, Satin, Sheer, Velvet, Woven, Embroidery and Digital Print. With ideas and motifs inspired by the Taj, it truly presents the perfect canvas for anyone looking to transform their home into a contemporary classic.

The Taj Collection was officially launched at the HGH exhibition at the NSC Grounds - Mumbai's go-to facility for exhibitions. HGH has been established as the premier exhibition for textiles and home furnishings. Most brands choose to launch new collections at this exhibition.

The Taj Collection has made a resounding statement. Like they say in show business watch this space.

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Media contact:
Vibhuti Agrawal
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Water Communications