NEW DELHI, October 1, 2018 /PRNewswire/ --
Honor, the sub-brand of Huawei, today announced a new Ultraviolet color variant of Honor Play in India. The Honor Play Ultraviolet color will be available in 4GB+64GB variant exclusively on e-commerce platform Amazon from 3rd October 2018 onwards at starting price INR 19,999.
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The Honor Play is aimed to deliver maximum performance at a phenomenal rate with unparalleled innovative technologies. The Honor Play is equipped with the flagship Kirin 970 AI processor with 'Neural Processing Unit' (NPU) that specializes in the acceleration of Machine Learning (ML) algorithms to perform AI tasks. The stunning Honor Play will set the benchmark for exceptional graphics and user experience with the ingenious GPU Turbo Technology. Crafted with perfection, the smartphone can be purchased exclusively on Amazon and Honor official store hihonor.com/in.
Crazy Fast Performance with GPU Turbo
GPU Turbo is able to accelerate performance by optimizing the software and hardware resources. With GPU Turbo, graphics processing efficiency is improved by up to 60 percent while overall SoC power consumption is saved by 30 percent. This is beneficial since graphically demanding operations typically consume battery quickly.
Crazy Smart Experience
The gaming experience is AI-enabled for total immersion. This 4D gaming experience includes not only graphics and 3D audio effects, but AI vibration customized games and matched to in-game objects and scenarios.
Dual Rear Camera with AI Technology
The Honor Play is equipped with 16MP+2MP Dual rear camera backed with AI technology to convert regular photos in professional photography. The 'Smart technology' can auto-identify scene types and adjust the camera settings accordingly. To give a perfect image, Honor's AI Camera technology adjusts the exposure and color accordingly, the technology recognizes 22 objects real time and 500+ scenarios in real time, and the AI motion detection makes snapshots easier with better stability. Moreover, the AI Motion Detection, EIS and the AI Image Stabilization function enables one to capture every moment as they please.
Smart gallery
The enhanced smart gallery intelligently identifies the characters and scenes in one's photos and creates a tag for each group. One can also search for photos using keywords. Photos in the smart gallery can be grouped and generated into music videos with pre-installed music, and one can even add AR gestures, make-up and backgrounds to one's photos from a range of applications.
360-Degree Ultra-fast face unlock
The front camera detects the user's face instantly, whether one holds their phone in landscape, portrait or at any angle.
A Design for work or play
The Honor Play's slim and subtle unibody with metal design is now available in three textured colors: Midnight Black, Navy Blue and Ultraviolet.
At the back, the Honor Play comes with a fingerprint scanner that sits at the center of the smartphone. The left side of the phone has a hybrid-SIM slot, the volume rocker and the power button is placed on the right. Honor has also included a 3.5mm headphone jack which is at the bottom of the handset along with USB Type-C charging port, microphone and speaker grille.
Notch FullView Display
Honor Play is equipped with 16.0cm FullView HD + (1080x2340 pixels) with a 19.5:9 aspect ratio bezel-less Notch display that 89% screen-to-body ratio. Additionally, the split screen function for multitasking will allow users to do much more with screen time.
More Battery Time
Cutting-edge technology often affects the phone's efficiency or drain its battery. However, Honor Play is the exception to the rule. The huge 3,750mAh battery with fast charging allows for heavy gaming and entertainment usage. The Ultra Power Saving Mode brought by Honor's power saving technology allows users to enjoy a full season of their favorite TV series on just one charge.
Android 8.1 and EMUI 8.2
Honor play come with EMUI 8.2 based on Android 8.1 to unleash amazing processing power and reduce any disruptions due to rendering and lagging. Smart optimization and file management features prevent the degradation of Android performance over time. The Honor Play features 100% faster app start up and intelligent awareness learning, meaning the phone will optimize itself for high performance.
Catering to a young and brave generation of today's era, Honor has revolutionized Smartphone AI Photography and Unparalleled Design with the launch of its flagship products this year. Honor has emerged as one of the fastest growing smartphone brands in India as per the IDC Q2 2018 report released on August 13, 2018. Continuing its focus to capture the imagination of smartphone users, Honor with its India-first-approach registered an unprecedented growth of 281% in 2018 H1 compared to 2017 H2. Being a young and fearless brand, Honor has secured the second position with an all-time high of 8% share in the online segment in Q2, 2018 on the back of several new launches across the price segment.
About Honor:
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, 'For the Brave', the brand was created to meet the needs of digital natives through Internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.
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