NEW DELHI, September 28, 2018 /PRNewswire/ --
Honor registered an overall growth of 281% in 2018 H1 compared to 2017 H2, as per IDC Quarterly smartphone tracker July 2017-June 2018
Honor, the sub brand of Huawei, has emerged as one of the fastest growing smartphone brands in India as per the IDC Q2 2018 report released on August 13, 2018. Continuing its focus to capture the imagination of smartphone users, Honor with its India-first-approach registered an unprecedented growth of 281% in 2018 H1 compared to 2017 H2. Being a young and fearless brand, Honor has secured the second position with an all-time high of 8% share in the online segment in Q2, 2018 on the back of several new launches across price segment.
Speaking on the development, P Sanjeev, Vice President, Sales, Huawei Consumer Business Group, said, "The IDC Q2 2018 report reaffirms our strong position in the Indian market. We owe this success to the phenomenal response, we have received from our users and fans for all our devices across price points. It has been a historic experience of sizing up the needs of India's smartphone users and offering them devices that are a perfect blend of innovative technology, impeccable design, and breakthrough innovation in all our products. Furthermore, it is exciting to see our efforts translating into success. We will continue to focus on understanding the consumer needs and offer them superior quality devices that meet their demands."
Catering to a young and brave generation of today's era, Honor has revolutionized Smartphone AI Photography and Unparalleled Design with the launch of its flagship - the Honor 10 this year. The brand then, took a notch above the rest by introducing the most stunning smartphone - the Honor 9N. The story doesn't just end here, Honor most recently launched Honor Play, which has taken performance to new heights with its GPU Turbo technology. All these products are some of the best-selling smartphones across online platforms. In addition, the previous bestsellers Honor 9 Lite and Honor 7X have created ripples in the market with its quad-lens camera technology and Full View HD Display at a competitive price point. Evolving and improving upon the previous series of devices, Honor's latest offerings will continue to deliver superior performance and style in any given setting.
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, 'For the Brave', the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.
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Genesis Burson Marsteller
SOURCE Huawei India