NEW DELHI, December 16, 2016 /PRNewswire/ --
Announces a League to Showcase the Food and Colors of Rajasthan
Honor, Huawei's smartphone e-brand for digital natives, associates with a group of new age digital enthusiasts to commence the first leg of their social media campaign - Honor League. The Honor League - Travel aims to discover a trail of scrumptious delicacies across the colorful state of Rajasthan in Chevrolet's Trailblazer while chronicling this journey through Honor's new mystery DON phone. In this first phase of the campaign, the league, aims at bringing together a group of 15 digital enthusiasts from diverse backgrounds, uniting them for their love of food and travel. The league will flag off on 16th December from New Delhi and drive along the terrain of Rajasthan including Pushkar, Gangaur, Ranthambore and other areas.
The adventurous travel trail will be powered by Chevrolet's luxurious SUV Trailblazers and will be curated by Inspired Traveller, a community of passionate travelers and experienced enthusiasts, and Just Delhiing, a community built up by the ever curious foodies and connoisseurs who love to indulge their taste buds.
Speaking about the association, P. Sanjeev, Vice President, Huawei consumer business group commented, "We at Honor are all about innovation and discovery. We firmly believe that the Honor League is the ideal platform for the youth of today to showcase their talents and passion. We are excited to announce the Honor League and are delighted on flagging off of the first leg with a group of travel, food & fashion enthusiasts, who will showcase their journey through Honor's mystery smartphone. So, look out for #Donphoneiscoming."
Jack Uppal, Vice President Marketing & Customer Experience, GM India said, "We are glad to be associated with Huawei and The Great Rajasthan Food Trail to embark upon this journey of finding new roads with the community of passionate travelers. The Trailblazer is Chevrolet's toughest yet the most refined SUV, offering premium ride and handling dynamics. The Food Trail is a perfect way for us to showcase the Chevrolet Trailblazer which is designed to let you lead by example."
Saurav Keshan, founder of Inspired Traveller stated, "We are excited to have innovative and passionate partners for this interesting association, in Honor and Chevrolet. Inspired Traveller and Just Delhiing are very excited to be a part of this adventure. We love Rajasthan! There's a lot more magic, a lot more color and a lot more life on every single street than many other places. On this trip, one will taste some of the signature Rajasthani dishes along with experiencing the Rajasthani hospitality."
The Honor League will soon announce a second phase with a host of innovative associations collaborating with photography, technology and lifestyle digital enthusiasts.
About Honor:
Honor is Huawei's smartphone e-brand which is also the world's leading smartphone e-brand. The target consumers of Honor are digital native generation, a group that live in the Internet, spending more than one third of their time online for social and entertainment, shopping, studying or simply staying connected. Honor customers are young, vibrant and driven by passion. Honor brand has clocked sales of over 20 million honor phones in 2014, accounting for a global revenue of about 2.4 billion USD with a 24 times increase and closed 2015 with a 6Bn global sales. Honor has been expanding aggressively in global markets, and has successfully launched in 74 global markets, entering the bestselling charts in most of the European countries honor launched. Accordingly, honor obtains a huge user base which has yielded powerful mouth-spreading asset. Honor products also enjoy global aesthetics, super processing technology and massive patent support. The three basic characteristics of honor product: best signals, long battery life and remarkable quality. Honor is born for ultimate tech innovation.
About Chevrolet:
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heartbeat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at http://www.chevrolet.in
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