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Honor Launches #HonorYourCrazy Campaign in Partnership With Squadrann


News provided by

Huawei India

02 Aug, 2018, 16:09 IST

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Honor Logo (PRNewsfoto/Huawei India)
Honor Logo (PRNewsfoto/Huawei India)

NEW DELHI, August 2, 2018 /PRNewswire/ --

  • Honor previously had announced the launch of Honor Play in India on 6th August 2018 
  • The 'Honor Your Crazy' campaign will be live from 1st August and will remain open till 7th August for people to participate.

Honor, Huawei's sub-brand for digital natives, today announced a social campaign with SquadRann, India's one-of-a-kind lifestyle, sports, entertainment and adventure group created by VJ, film actor and television personality Rannvijay Singha. The partnership includes creating exciting user content to showcase the robust features of the Honor Play. The fitness aficionados in SquadRann will run a contest on their social media handles, where they will showcase their talent and will ask viewers to send entries of their performances based on their skill set.

     (Logo: https://mma.prnewswire.com/media/682098/Honor_Logo.jpg )

The contest duration will be from 1st August till 7th August for people to participate. In a series of videos, the 'Squad' will be in line with Honor Play's Crazy Smart, Crazy Fast motto. The squad is headed by Rannvijay Singha and also features actor and VJ Varun Sood, actress Samyukta Hegde, and Archis Patel. The videos can be viewed on the social handles of both Honor India and SquadRann.

Honor Play is equipped with GPU Turbo technology and flagship Kirin 970 AI processor for an amazing mobile entertainment experience.

The device will be available in the Indian market under an exclusive partnership with Amazon.in and can be purchased from 6th August via flash sale model.

About Honor 

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, 'For the Brave', the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.

About SquadRann  

SquadRann is an Indian sports entertainment collective that was founded by VJ, actor and TV personality Rannvijay Singha. The group - a mix of youth influencers - have ushered in the Indian 'Sports trick shots' revolution with many of their fans following suit. Their channel, also called SquadRann, creates, and promotes, video content where they perform different skill-based tasks and activities fueled by their thirst for adventure and adrenaline.

The group consists of Rannvijay himself and personalities like Prince Narula (winner of Big Boss 9, MTV Roadies Season 12 and MTV Splitsvilla Season 9), Varun Sood (MTV VJ, Roadies and Splitsvilla contestant), Archis Patil (Roadies contestant, freestyle footballer and Guinness record holder), Harman Singha (actor), Dishank Arora(Actor), Vicky Arora(Actor), Gurmeet Singh (Roadie,  winner of Fear Factor Season 2 and Splitsvilla 9), Shweta Mehta (Roadies Rising winner), Baseer Ali (Roadies finalist and Splitsvilla contestant), Milan Verma (Roadie), Samyukta Hegde (Actor),  Jay Bodas (Roadie), Babbar (Stunt Mania 2 winner), Annul Pale (BMX rider) and Sagar (skateboarder).

Rannvijay and SquadRann were announced as the brand ambassadors of HustleLife, an apparel company, for a one-year tenure.

SQUADRANN

Facebook - https://www.facebook.com/iamsquadrann/
Instagram - https://www.instagram.com/squadrann/
Twitter - https://twitter.com/squadrann?lang=en

RANNVIJAY

Facebook - https://www.facebook.com/Rannvijay/
Instagram - https://www.instagram.com/rannvijaysingha/
Twitter  -https://twitter.com/RannvijaySingha?lang=en
Youtube - https://www.youtube.com/user/RannvijayOfficial

Contact information
Media Contact:
Priya Balachandran
[email protected]

Agency Contact:
Genesis Burson Marsteller
Roger.Rayappan
[email protected]
+91-97117-40625

Yukti Gaur
[email protected]
+91-7503532697

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