NEW DELHI, December 14, 2017 /PRNewswire/ --
Campaign aims at creating exciting usability of the Honor 7X
Honor, Huawei's e-brand for digital natives, today announced a social campaign with SquadRann, India's one-of-a-kind online adventure series, to create exciting user content to showcase the robust features of the Honor 7X. With a group of on-the-go fitness junkies, the association aims at highlighting the features of the device including build quality, camera efficiency, battery longevity, sturdiness and overall performance.
The Honor 7X and SquadRann association is an extension of the 'Max Your View' campaign that encourages users to use their smartphones creatively. In a series of videos, the 'Squad' can be seen testing the phone in a drop test and jumping on the trampoline highlighting the sturdiness of the smartphone and the 360 camera quality with its 16 MP + 2MP rear camera. The squad headed by Rannvijay Singha also features actor & VJ Varun Sood, actor and host Harman Singha, actor Dishank, freestyle footballer Archis Patil and rising roadies contestant Milan Verma. The 10 part webseries will start from December 09 and run till January 2018. The videos can be viewed on the social handles of both Honor India and SquadRann.
Speaking on the association, Rannvijay Singha said, "The association with Honor has been a very natural integration as the brand follows very similar philosophy to ours at SquadRann. The Honor 7X has been a constant partner providing our team with a seamless experience matching our on-the-go needs with long battery life, picturesque images and has been one sturdy and robust phone."
"Our brand is for the brave and the youth. SquadRann has been a wonderful match to our brand and our recently launch Honor 7X. The videos show the unparallel usage of our smartphone and the gamut of capabilities at a competitive price point ideal for the youth They have pushed their boundaries and have highlighted our campaign 'Max Your View' very creatively. In the videos you will see unconventional usage of the Honor 7X smartphone while highlighting its capabilities in all departments," said Mr. P Sanjeev, Vice President Sales, Huawei India - Consumer Business Group.
The max-ed bezel-less screen smartphone, Honor 7X is equipped with a dual-lens 16MP + 2MP rear camera which empowers your inner photographer. The hybrid dual-SIM handset is powered by an octa-core Hisilicon Kirin 659 chipset, along with 4GB of RAM. It packs a 3340mAh battery and runs on Android 7.0 Nougat-based EMUI 5.1 custom skin.
The device will be available in the Indian market under an exclusive partnership with Amazon.in and can be purchased from December 07 via flash sale model. Consumers besides getting their hands on a global-bestseller can enjoy additional offers from ICICI, Airtel and Kindle. The Honor 7X will come in two variants - 4+32GB and 4+64 GB at a very attractive price of INR 12,999 and INR 15,999 respectively.
For more details of the Honor 7X and to register for the next sale, please visit https://www.amazon.in/b?node=14314977031&pf_rd_p=675830ca-945b-4fe0-8d90-91bb75712adc&pf_rd_r=QYZ1SCF74VRH4T8WKN21 and catch the Honor 7X and SquadRann videos on all Honor India social handles.
Honor 7X Vs The World was conceptualized, produced and executed with Motivator, a GroupM company, along with their production partner 101India.com.
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.
SquadRann is an Indian sports entertainment collective that was founded by VJ, actor and TV personality Rannvijay Singha. The group - a mix of youth influencers - have ushered in the Indian 'Sportstrick shots' revolution with many of their fans following suit. Their channel, also called SquadRann, creates, and promotes, video content where they perform different skill-based tasks and activities fueled by their thirst for adventure and adrenaline. The group consists of Rannvijay himself and personalities like Prince Narula (winner of Big Boss 9, MTV Roadies Season 12 and MTV Splitsvilla Season 9), Varun Sood (MTV VJ, Roadies and Splitsvilla contestant), ArchisPatil (Roadies contestant, freestyle footballer and Guinness record holder), Harman Singha (actor), Dishank Arora( Actor), Vicky Arora( Actor), Gurmeet Singh (Roadie ,winner of Fear Factor Season 2 and Splitsvilla 9 ), Shweta Mehta (Roadies Rising winner), Baseer Ali (Roadies finalist and Splitsvilla contestant), Milan Verma( Roadie), SamyuktaHegde ( Actor),jay Bodas ( Roadie),Babbar (Stunt Mania 2 winner), Annul Pale (BMX rider) and Sagar (skateboarder).
Rannvijay and SquadRann were announced as the brand ambassadors of HustleLife, an apparel company, for a one-year tenure.
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