Honor to Celebrate Honor Day; Prizes Worth Rs. 8 Lakh to be Won
NEW DELHI, April 6, 2015 /PRNewswire/ --
- Honor Day to be Celebrated Across 18 Countries
- Company Aims to Reach out to 3.2 Billion People Through its Campaign 'Chak de Honor'
Honor, Huawei's smartphone e-brand for digital natives, is set to celebrate 'Honor Day' on which the company will be offering amazing deals on their products along with prizes for their customers. Honor Day campaign - 'Chak de Honor' - will go live exclusively on Flipkart.com in India on 8th April, 2015. Honor Day will simultaneously go live in 18 countries.
On this day, the company will offer heavy discounts on their smartphones and other products. In India, Honor will be giving away prizes worth Rs. 8 lakh, which includes exclusive tickets for IPL matches with hospitality worth Rs. 6500 each to its customers along with other exciting prizes. The winners for the Honor Day will be chosen through a lucky draw. Through the Honor Day campaign, the company aims to sell 2 million devices globally, reaching out to an estimated 3.2 billion consumers who will be participating in the Honor Day celebrations.
Expressing his thoughts, Mr. Allen Wang, President of Consumer Business Group, Huawei India, said, "Honor is committed to be a global leading digital brand for mobile generation. Customers from across sections have testified Honor products as the best-in-line products with great value proposition. The success of Honor products like Honor 3C and Honor 6 has reinforced the company's commitment. Honor day will be a testimony to consumers who are the real endorsers of the brand. With this campaign, we aim to reach to 3.2 billion people and sell 2 million devices globally."
The target consumers of Honor are the digital native generation, a group that spends more than one-third of their time on the Internet for socialising, entertainment, shopping, studying or simply staying connected. They are young, vibrant and driven by passion. Honor brand has clocked sales of over 20 million Honor phones in 2014, accounting for a global revenue of about USD 2.4 billion with a 24 times increase.
About Honor:
Honor is Huawei's smartphone e-brand and is the world's leading smartphone e-brand. Honor has been expanding aggressively in global markets, and has successfully launched its products in 57 global markets within 6 months in 2014, entering the bestselling charts in most of the European countries where it was launched. Accordingly, Honor obtains a huge user base which has yielded powerful mouth-spreading asset. Honor products also enjoy global aesthetics, super processing technology and massive patent support. The three basic characteristics of Honor products are: best camera, long battery life and remarkable craftsmanship. Honor is born for ultimate tech innovation. For more information, visit www.hihonor.in
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Anish Bangia,
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Fleishman Hillard
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