Honor Ushers in Holi Celebrations With Holi Reloaded
NEW DELHI, February 22, 2018 /PRNewswire/ --
The leading e-smartphone brand gears up for the musical extravaganza for the third time at the sixth edition of 'Holi Reloaded'
Honor, Huawei's e-brand for digital natives, partners with the 6th edition of India's Premier Electronic Dance Music Holi Reloaded, a venture of 3rd Rock Entertainment and Submerge with 16 artists performing live on two stages churning out the best EDM on main stage and Techno at the 2nd stage called 'The Room'. Holi Reloaded features one of the strongest artist line ups in the country spanning Progressive House, Future House, Dubstep, Trap, Drum n Bass, Techno, Tech House and Electronica.
The Holi Reloaded Season 6 celebration will take place in Mumbai on 2nd March 2018 at Tulip Star, Juhu, and will see participation from top local and international artists including La Fuente, Mykris, Julia Bliss, Nikhil Chinapa, Nina & Malika, Beyond 120 and many others. One of the most promising young talents in today's electronic dance music scene, Dutch Superstars, Sick Individuals will be performing live. After numerous #1 singles worldwide to their credit and performances at some of the world's most alluring festivals like Tomorrowland, Ultra, Sensation, Mysteryland, Electric Zoo, the duo Jim and Ray of the Sick Individuals have set new boundaries when it comes to EDM.
This is the third time in a row that Honor has associated with India's biggest EDM festival for Holi, reiterating its commitment to be at par with the exhilaration of Indian youth in sync with the pulse of millennial generation.
Honor had recently announced the red color variant of its one of the bestselling Honor 7X which has been hailed as one of the best devices of the year, giving optimal performance at economical price. This well-rounded phone provides one of the highest screen to body ratio with a fancier display- packing a massive 5.9" screen in a sleek body. It gives an immersive visual experience along with picturesque portrait like photographs. A complete package, without burning a hole in your pocket- Honor 7X is the ultimate smart buy of the Holi season. The dual cameras of the smartphone with a wider screen and long-lasting battery will ensure that the celebration continues non-stop and every moment gets captured in your Honor smartphone at 'Holi Reloaded'.
"Honor is a youth-centric brand and we are committed to reaching out to the youth through relevant platforms. Holi Reloaded is the biggest EDM festival in India and it is immensely popular with youth, therefore, we have associated for the third time with them to promote young talent and music. Events like these help us connect and understand the pulse of Indian youth, thereby creating more visibility for Honor smartphones," Mr. P Sanjeev, Vice President, Sales, Huawei Consumer Business Group.
Nikhil Chinapa, Founder, Submerge, said, "We are glad to associate with Plus91 and 3rd Rock Entertainment to present the 6th season of Holi Reloaded. Holi is about being uninhibited, about sharing your own joy with your loved ones, and the world. Holi Reloaded is going to be a really special occasion. I see this as a huge cultural celebration -- an East-West mashup that brings together the best of both worlds."
"I am really excited about the 6th edition of Holi Reloaded. This time we have made it bigger with a flee market and a special kid zone at the venue for entire family to enjoy the colour of festival together. We have two stages including a stage dedicated only to EDM and the other stage called 'The Room' which will churn out some mind-blowing techo music. Our aim is to create the ultimate music experience for our patrons while celebrating Holi," shared Aarnavv Shirsat, Founder & Director, 3rd Rock Entertainment.
Honor will also run a series of contests on its social media platforms alongside radio campaigns leading up to the Holi Festival. Alongside, celebrity DJ Nikhil Chinappa will do a shoutout for the festival and amplify Honor contest where two winners will get Honor smartphone. Additionally, Honor will also giveaways festival passes, Honor merchandise for the event. Profits from Holi Reloaded 2018 will be used to support the noble initiative of 'Girl Child Education' through Smita Thackeray's Mukkti Foundation. Holi Reloaded is India's largest electronic dance music festival, which had recorded over 5000 revelers last season with international artists and DJ's who performed their best EDM mixes to make the event more groovier, crazier, bigger and colorful.
About Honor:
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, 'For the Brave', the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.
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