How is Indian Youth Celebrating Raksha Bandhan This Year?

NEW DELHI, August 28, 2015 /PRNewswire/ --

Raksha Bandhan is round the corner and is a festival which strengthens the bond between brothers and sisters. Traditionally, sisters used to tie the Rakhi to their war-going brothers and wished them well being and the brothers in return would pledge to provide protection to the sisters. However, its significance and context has changed completely in the modern world. So, we, at Baggout, decided to dig this deeper and conducted a survey amongst our users.

So, here we are, with the Raksha Bandhan survey to know as to how people are going to celebrate it this year and does Raksha Bandhan still hold its significance. The survey questionnaire was sent to over 1 lakh of our users and was responded to by over 1600 respondents. Some of the results of the survey were truly enlightening so we have decided to share the same with rest of the community.

Survey Summary 

The main insights which can be derived from the survey are -

1. The majority (98%) of people will celebrate Raksha Bandhan this year.

2. Bulk of respondents (82%) said that they were happy about Rakhi being on a Saturday this year, so they can celebrate it better.

3. 40% people said that they are going to celebrate it with both their real and cousin siblings while 37% said that they will celebrate it only with their real siblings.

4. People are expecting sweets and chocolates (30%), gifts (38%) and cash (21%) as Rakhi gifts.

5. They (55%) are even willing to travel to far off places to celebrate it with their dearest folks.

6. Majority of people (60%) said that they prefer simple and sober Rakhi designs like the ones with just strands.

7. When asked about Chinese Rakhis flooding Indian market, most people (64%) said that it's better if we stop using Chinese Rakhis and promote the Indian ones to boost our Indian market.

Remarks 

In totality, the survey does bring to light that the youth of India might have learnt and accepted foreign culture but they haven't forgotten their own traditions. It's a sign of indemnity that our values aren't lost and that the coming generations believe in sister-bother bond just like the previous generations. Relationships, peers and family are equally important to them as is the technology, freedom and individuality. Opinions might have changed a little, but the core values are still the same. Let's celebrate Raksha Bandhan to the fullest on that note.

Happy Raksha Bandhan!

The complete survey along with results and a beautiful infograhic is live here.

The survey was responded to by 1684 Baggout users with the following demographics 

Gender - Male (68%) and Female (32%)

Age - Less than 18 (5%), 18-25 years (47%), 25-35 (35%), 35-45 (8%) and 45+ years (5%)

About Baggout: 

Baggout is one of the leading product aggregation website in India. It has tie ups with over 500 online retailers in India and the products of these retailers are available at Baggout. In addition, the portal also provides coupon and cashback on all the listed products making it the best portal for purchasing online. The portal attracts over 30,000 daily visitors and is one of the top 3,000 websites in India (as per Alexa rankings).

Media Contact:
Priyanka Jain
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