HUL's Sanjiv Mehta to Launch Marketing Whitebook 2017-18 in Mumbai on July 28

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The launch will take place on July 28 at the Four Seasons, at the hands of Sanjiv Mehta, CEO & Managing Director, Hindustan Unilever & EVP Unilever South Asia. Mr Mehta, who is also the Keynote Speaker at the event, will address delegates on the book theme, which this year is 'The ADC of Marketing'. Much like in the book, his session will also look at how Artificial Intelligence, Data and Content have changed the business of marketing and communication, and how there is no going back from this new reality.

Some of industry's leading decision makers will be present at the BW Businessworld Marketing Whitebook launch. These include names as Sunil Sood, Managing Director & CEO, Vodafone India and Neil George, Managing Director, Nivea India, who will shed light on whether India is moving in the right direction to transforming into a true digital economy.

Putting the spotlight on content, Amish Tripathi, Author, The Shiva Trilogy & Ram Chandra Series will be on the hot seat, in an interview with Shashi Sinha, CEO - India, IPG Mediabrands, who will delve deeper on what Marketing Land can learn from those whose have decoded the content code.

Breaking away from all aspects that would eventually contribute to India's economic progress, the BW Businessworld Marketing Whitebook is also training the lens on marketing for social progress. Domain leaders will explore the role that communication and movement building plays in social progress. The session will also look at how to market social firms and what are the challenges faced.

Each of this subject is explored in the latest edition of the BW Businessworld Marketing Whitebook, which will be available in nationwide stores beginning July 29, 2017.

In its newest avatar, the Marketing Whitebook has partnered with some of the industry's most respected names contributing to the book. These include CBRE, Forrester, GfK, JLL, Kantar IMRB, Kantar Millward Brown, Nielsen, PWC and Social Access who have each contributed on their areas of expertise to the book.

The BW Businessworld Marketing Whitebook launch in Delhi was attended by over 300 delegates. A mix of 21 speakers, comprising the industry's top decision makers, delved on several subjects that connected the dots on how consumer behaviour and consumer expectations from brands are changing, and what are some of the things that marketers can undertake to remain relevant to brands.

About Marketing Whitebook  

The Marketing Whitebook is one of the most popular titles from BW Books, a division of BW Businessworld. Now in its 13th year, the Marketing Whitebook has grown over time to become the essential handbook of marketers. The Whitebook traces the changes in the Indian economy, how various industry sectors are faring and contributing to GDP and what are the catalysts of change in India. It also explores the developments in India's markets including rural India and the trends that are moving businesses there. Each year, in addition to the rich data and insights, the Book also focusses on a single aspect that is driving change.

About BW Businessworld 

BW Businessworld, led by Mr. Annurag Batra, Chairman & Editor-in-Chief, is the fastest growing business media house in India. Its network spans across 9 niche business communities, 6 magazines and it conducts 70 of its own IP events - all of it to keep its communities meaningfully engaged with each other. #iammarketer