ICONSIAM Teams Up With True Group to Build True ICONSIAM Hall as the First World-Class Ultra-Hybrid Venue in Thailand

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"True ICONSIAM Hall" was born out of the vision of ICONSIAM and True Group, one a leader in the real estate and retail industry, and the other a leader in technology, which never ceases to introduce innovations to their national-scale projects and businesses in order to promote Thailand's reputation on the world stage. This time, they joined together to bring the best of Thailand to the world with the creation of "True ICONSIAM Hall", an advanced, world-class international conference and exhibition centre, the first of its kind on the Chao Phraya River, in the ICONSIAM project.

Mrs. Chadatip Chutrakul, Director of ICONSIAM Co., Ltd., said, "ICONSIAM has a commitment to give Thailand an important position on the world stage. ICONSIAM then joins forces with True Group to create "True ICONSIAM Hall" aiming to promote and elevate the standard of MICE and show business in Thailand as we work to make the country a hub for world conference and show performance -- a fully integrated one with the highest potential and the most outstanding in Asia.

"True ICONSIAM Hall" which is worth more than Bht 2,000 million investment has an area of 12,000 square metres and a capacity of 3,000 seats and is situated on ICONSIAM's Floor 7 and 7M overlooking the beautiful scenery of the Chao Phraya River. It will be an advanced world-class venue for international conference and show performance complete with the best innovation and technology comprises:

• The First Time Ever Retractable Seating System in Thailand
• The Best Acoustic Tri-wall Panel System, the First Time in South East Asia 
• Stage Rigging System for scene changes of the world's performance

"True ICONSIAN Hall" will be an international conference hub of Asia and will attract world-class performances to Thailand supporting all event arrangements which are 1. International Conference 2. World Class Performance 3. World Class Concert 4. International Exhibition 5. Special Event 6. Catering

"True ICONSIAM Hall" is situated on a prime landmark location of the world on the Chao Phraya River surrounded by 3-5 star hotels with more than 10,000 rooms and is connected with the most complete transportation (road-rail-river) system in Thailand, which will make it convenient for a large number of visitors. In particular, waterway transportation on the Chao Praya River from the surrounding hotels is easily reached "True ICONSIAM Hall" in a short time, within no more than 20 minutes and is also commuted from Siam Area by BTS Sky Train's Green Line and Gold Line with less than 18 minutes.

Mr. Suphachai Chearavanont, Chief Executive Officer of True Corporation Plc, said the partnership is one True is proud of because it allows True to play a part in strengthening the country's MICE industry to make it outstanding and a pride of the nation in the world community. "True ICONSIAM Hall" clearly reflects the vision of the two organizations, both ICONSIAM and True Group, in committing to bring their expertise and leadership in the business to jointly create the best thing to happen in Thailand. "True ICONSIAM Hall" will open a new dimension for the era's most advanced world-class centre for international conferences and exhibitions with exceptional location, special and superior functions, the most modern technology in communication and the content leader and wide variety of media of True Group will combine experience and impression for exhibitors and visitors. We are confident that "True ICONSIAM Hall" will be able to attract the exhibitors for MICE and tourists from around the world in order to stimulate revenue generation for the country and give the economy a driver in line with the government's policy to synergize all stakeholders to make Thailand a MICE destination of the region and the world. Moreover, it will also reflect the potential of Thailand with its readiness to be a hub of regional tourism helping drive Thailand to be an outstanding country in Asia in hosting all kinds of world-class events.

True ICONSIAM Hall will be ready to open within 2018.

For further information please contact: ICONSIAM Co., Ltd.
Natthanan Ussaneemas -- tel: +662-658-1000 #8202
Sireetorn Niyomsen -- tel: +662-658-1000 #8230