Indian Consumers Vote for RB Brands Amongst the Most Trusted in the Country

NEW DELHI, January 23, 2014 /PRNewswire/ --

• Dettol Ranked as #2 Most Trusted Brand by Nielsen-Brand Equity Survey 2013

  • Harpic, Mortein and Lizol Amongst the Top 10 Household Care Brands

    • Moov Continues to be #1 Most Trusted Pain Relief Brand and 6 RB Brands Amongst the top 15 Most Trusted OTC Brands

      • Air Wick Voted as Key Brand to Look out for in 2014: Rediffusion-Y&R BAV®2013

      Consumers across the country have once again voted RB powerbrands as the most trusted across annual surveys. Trust and good value are two key attributes that a consumer looks for in a brand. Dettol, the gold standard in germ protection and a leader in the hygiene and health care segment, has also been ranked #2 in Most Trusted Brands 2013 by Nielsen conducted by Brand Equity. Dettol has been consistently ranked amongst the top 10 most trusted brand of the country for 13 years in a row. The annual Rediffussion-Y&R BAV®2013 list also ranks Dettol as one of the most trusted brand based on its consistent performance. 

      The element of trust pans across another 10 brands from RB. Rediffusion-Y&R in its BAV®2013 rankings have listed Air Wick as the key brand to watch out for in 2014. Nielsen survey ranked Dettol as the #1 Most Trusted Brands in the personal care segment while Mortein, Harpic, and Lizol feature in the top 10 Most Trusted Brands in the household care category. Moov continued to retain its spot as the #1 most trusted pain relief brands in the country. It is also ranked #2 most trusted brand in the OTC (over the counter) category along with 5 other RB brands - Disprin, D'Cold, Itchguard, Dermicool, Krack Cream.

      Speaking on this occasion, Mr. Chander Mohan Sethi, SVP, South East Asia - RB said, "As a global consumer goods leader in health, hygiene and home, at RB, our vision is of a world where people are healthier and live better. Over the years, we have focused on delivering solutions in line with the changing requirements of our consumers. The consistent rankings achieved by our products across surveys are a testimony of the trust our consumers have in our products."

      About RB (Reckitt Benckiser):

      RB (Reckitt Benckiser) is a global consumer goods leader in health, hygiene and home.

      With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Air Wick, and French's. RB has close to half of its revenues coming from it 2 emerging market areas and just over half from its developed market area. Over 70% of core revenues come from the health and hygiene categories of the portfolio.

      RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company has reduced its carbon footprint by 20% in 5 years and is now targeting to deliver a 1/3 reduction in water impact, 1/3 further reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity's largest FMCG global partner, with a new partnership vision to radically reduce the world's second biggest killer of under fives, diarrhoea.  RB has been recognised as a sustainability leader in the CDP Global 500 Carbon Performance Leadership Index and received a 2013 Sector Mover Sustainability Award in the 10th Sustainability Yearbook. 

      The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 36,000 people worldwide.

      For more information visit http://www.rb.com/in

      Primary Media Contact: Rakesh Kumar Jha, [email protected], 91-9873904595

      Secondary Media Contact: Sushila Ahlawat, [email protected], 91-9999395952