NEW DELHI, January 15, 2015 /PRNewswire/ --
Best Foods basmati rice has received the most coveted accreditation from the Indian Culinary Forum (ICF), India's leading association of professional chefs for the most trusted brands, on a host of parameters such as excellent quality, length of grain, delightful aroma and unmatched packaging. The ICF chefs have experimented and innovated using Best Foods basmati rice to create culinary delights and have loved the results, declaring Best Foods basmati rice as undisputedly the best.
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Ever wondered from where do the best cuisines come from? Only from the best of ingredients. Hence, the best of chefs are forever looking out for the best ingredients to create the best dishes. Since basmati rice is one of the most commonly used ingredient in the kitchen to whip up a host of delicacies across the world, it is but natural for chefs to demand for the finest quality of basmati rice in terms of flavour, taste, aroma and length of grain.
With the ascent of lifestyle and exposure to international culinary tastes coupled with the new palate, consumers today are also looking out for the finest product. To help them choose the best in this highly competitive marketplace, a de-cluttering and benchmarking by the experts is essential. In this scenario, the ICF recommendation vouching for Best Foods basmati rice makes it easy for the consumer to trust and make the right choice.
Speaking on the ICF recommendation, Dr. Aayushman Gupta, CEO, Best Foods Ltd., said, "Best Foods was conceived with a single-minded objective to delight consumers across the globe with superior quality of basmati rice. Getting the accreditation from ICF, recommending our brand as the best, has brought in greater credibility and will surely take us closer to our consumers. We are truly delighted by this acknowledgement from ICF. We are proud that our packaging will bear a new look and will be ICF certified henceforth. We hope to strive to make our brand better, bigger and robust in the time to come."
Hailing this development, Chef Davinder Kumar, President, ICF remarked, "We are on a dedicated mission to delight taste buds and experiment with food and have found Best Foods basmati rice to be truly the best. We have done an intensive research and have experimented with Best Foods rice on every single stringent criteria. The quality, aroma and length of grain etc. are just what we desire to prepare from a basic to the most exotic dish. It is a delight to every chef and we are extremely happy to give our recommendation and accreditation to Best Foods. We have plans to use basmati rice from Best Foods to take the culinary experience to a new level."
About Best Foods Ltd.
Best Foods Ltd. is currently one of the fastest growing and amongst the largest rice companies in India. The infrastructure of the company includes 17 modern rice mills fully equipped with latest and advanced technology machines with an installed capacity to produce/process 45000 metric tons of processed rice per month. Best Foods has been awarded the APEDA Golden Trophy for being the largest exporter of basmati rice in the year 2010-11 and is a proud recipient of APEDA Silver Trophy for the 2nd highest export for the fiscal 2007-08, 2008-2009 and 2009-10. It also enjoys the status of being a star export house and having all the necessary certifications such as 'ISO 22000:2005', HACCP Certification and Kosher Certification.
The company brings to consumers the finest basmati rice of unmatched quality sourced straight from the foothills of Himalayas and other prime rice growing areas in India. Besides rice, the company has diversified into health and wellness products along with a lip-smacking range of Best ready-to-eat and ready-to-cook meals, pastes and sauces.
Best Foods products are easily available in more than 2000 Modern Retail Format (MRF) outlets spread across India in 200+ cities. In addition to this, the company has 38 exclusive brand outlets across high footfall areas in Delhi/NCR. Internationally, Best Foods products have been widely appreciated accross countries located in Asia-Pacific, CIS, Middle East, Africa, Europe and North America.
For further information, visit: www.bestfoodgroup.com
Media Contact:
Ayush Mathur, [email protected], +91-9871031903, Madison Public Relations
Apeksha Verma, [email protected], +91-9810998569, Madison Public Relations
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