CHENNAI, September 10, 2013 /PRNewswire/ --
Indian Terrain, one of the leading men's brands in the country celebrates its 13th birthday by launching a brand new E-Commerce vertical. Indian Terrain's reign began with its first store, located on TTK Road in Chennai, which makes approximately 6 crore a year. Besides its location, the store was stylized in sync with the brand's evolution into a symbol of manliness showcased in American sportswear. To add to the brand's achievement over the past decade, the brand is now introducing a cutting-edge E-Commerce portal. Indian Terrain's E-Commerce platform is the first in the nation to display products for purchase alongside style videos, which demonstrate how the product can be ensembled.
(Logo: http://photos.prnewswire.com/prnh/20130523/614239 )
Amitabh Suri, COO, Indian Terrain was ecstatic when he exclaimed that, "Indian Terrain has consistently broken the mold of conservative work wear. We encourage our customers to ensemble their separates in more way that one, instead of just pushing them to buy a multitude of product that they don't really understand. Our mantra is manliness and we encourage our customers to reach into their inner sensibility and be able to break away from the traditional 'pant and shirt' concept."
Manu Kuppana, the head of the E-Commerce vertical says, "It is about time that we proved that we are not just a company that churns out product that are only available geographically. It is a huge achievement that our products are just one click away for anyone Pan-India. The major kicker here is that we are offering free shipping across the country. This may very well be one of our strongest verticals very soon."
About Indian Terrain:
Indian Terrain Fashions Ltd. [BSE: 533329 | NSE: INDTERRAIN] is one of the leading brands of choice in premium casual wear for men. Having opened its first store in September 2000, the company was listed in 2011, following a demerger from its parent company. The range of men's apparel includes shirts, trousers, t-shirts, shorts, mufflers, knitwear, jackets, denim, boxers and socks and we will soon be looking to venture into accessories as well.
With a turnover of around Rs.200 Crore, the company today retails across the country through more than 700 multi brand outlets, 130 doors of large format stores, 98 exclusive brand outlets and is available through online stores as well.
For more information, please log on tohttp://www.indianterrain.com
Facebook:https://www.facebook.com/indianterrain
Blog:http://www.mansterrain.wordpress.com
Twitter: @mansterrain
Primary Media Contact : Anjali Rajgopal, [email protected], mailto:[email protected] 91-9840775062
Secondary Media Contact : Shravanthi Narendran, [email protected] , 91-9962375834
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