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Indian Terrain Takes Delhi by Storm


News provided by

Indian Terrain Fashions Limited

01 Jul, 2013, 13:10 IST

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INDIAN TERRAIN LOGO (PRNewsFoto/Indian Terrain Fashions Limited)
INDIAN TERRAIN LOGO (PRNewsFoto/Indian Terrain Fashions Limited)

CHENNAI, July 1, 2013 /PRNewswire/ --

Indian Terrain Launches Three More Stores in Key Locations

Indian Terrain, one of the leading men's brands in the country has been opening stores all across Delhi. The last fortnight has seen the opening of three new outlets in Dwaraka, Pitampura and Lajpat Nagar. The brand is now available across 10 exclusive brand outlets in Delhi. It will soon be looking to open more in the coming quarter. These stores will represent the "Kill Gentle" campaign that has been dominating the market both as a concept and a collection.

     (Logo: http://photos.prnewswire.com/prnh/20130523/614239)

"Delhi has always been the style capital of the country. We believe that people here embrace our clothes as they have the right mix of style and comfort. Our products are easy to wear in summer and the new Brooklyn-Fit that we have ensures casual and sporty silhouettes. Delhi is going to be the fastest emerging market for the brand. We have proved it by opening three stores in quick succession over the last month. Indian Terrain is looking at it as a long-term market for further expansion," states Amitabh Suri, COO, Indian Terrain Fashions Ltd.

Amitabh adds, "Indian Terrain has always been the fore-runner in the Khaki segment, which is currently making a return in the market. We are the quintessential Khaki gurus, and look forward to its popularity in the seasons to come."

About Indian Terrain:

Indian Terrain Fashions Ltd. [BSE: 533329 | NSE: INDTERRAIN] is one of the leading brands of choice in premium casual wear for men. Having opened its first store in September 2000, the company was listed in 2011, following a demerger from its parent company. The range of men's apparel includes shirts, trousers, t-shirts, shorts, mufflers, knitwear, jackets, denim, boxers and socks and we will soon be looking to venture into accessories as well.

With a turnover of around Rs. 200 Crore, the company today retails across the country through more than 700 multi brand outlets, 130 doors of large format stores, 98 exclusive brand outlets and is available through online stores as well.

For more information, please log on to http://www.indianterrain.com

Facebook: https://www.facebook.com/indianterrain

Blog: http://www.mansterrain.wordpress.com

Twitter:  @mansterrain

Primary Media Contact: Anjali Rajgopal, [email protected], 91-9840775062

Secondary Media Contact: Shravanthi Narendran, [email protected], 91-9962375834

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