Infra.Market appoints Atul Sanghvi as Chief Operating Officer for Tiles, Bath Fittings & Sanitaryware

~The new COO to steer innovation in the construction conglomerate's growth journey~

MUMBAI, India, Dec. 5, 2023 /PRNewswire/ -- Infra.Market, India's leading construction material company, has appointed Atul Sanghvi as the Chief Operating Officer for their Tiles, Bath Fittings & Sanitaryware division. Atul comes with an extensive and illustrious career spanning over four decades. A seasoned veteran in the construction material industry, he has demonstrated unwavering dedication, showcasing exceptional expertise with leadership skills.

On this strategic appointment, Aaditya Sharda, Co-Founder, Infra.Market said, "We are thrilled to welcome Atul as the distinguished leader guiding this division within IVAS at Infra.Market. His pivotal role will establish IVAS as a marquee brand in Tiles, Bath Fittings & Sanitaryware and a dominant force within the industry. His transformative vision and expertise instill confidence as we embark on elevating the business to the next level." 

He further added, "In the last one year, Infra.Market has strategically enhanced its talent pool by appointing industry stalwarts, solidifying our position at the forefront of the industry. These visionary leaders align with our commitment to innovation and will play a crucial role in steering us towards sustained success and growth." 

Before joining Infra.Market, he held key roles at ASTRAL Limited and Cera Sanitaryware Ltd., where he served for 22 years, progressing from GM (Sales & Marketing) to Executive Director & CEO. Furthermore, he contributed significantly as the General Manager (Marketing) at Grasim Industries Limited's Cement Division for 11 years.

Powered by Infra.Market, IVAS is the consumer brand dedicated to revolutionizing home construction and renovation. With a commitment to innovation and quality, IVAS aims to redefine the home construction landscape, providing a fresh and compelling approach to enhance living spaces.

About Infra.Market

Founded in 2016 and valued today at $2.5 billion, Infra.Market, India's foremost construction materials company, is reshaping the future of construction, both domestically and internationally. With innovative business planning and smart use of technology, it is the only company in the country to seamlessly supply over 15 different construction material product categories, including Concrete, AAC Blocks, Steel, Pipes & Fittings, MDF, Plywood, Laminates, Tiles, Bath Fittings & Sanitary, Fans, Lights, Kitchen and Electrical Appliances, Modular Kitchens & Wardrobes, Designer Hardware and even Paints.

Equipped with 10,000+ retail touchpoints and 30+ flagship stores, Infra.Market supplies all its products under its own brand name and also from companies that it has invested in including RDC Concrete and Shalimar Paints Ltd. Additionally, it has fortified its market position by launching India's first of its kind multi products and multi categories brand IVAS for home construction and renovation needs. The company takes pride in operating 200+ concrete manufacturing plants and an additional 30+ manufacturing units for other product categories. Fostering transparency and efficiency within the industry, most products supplied by Infra.Market are manufactured in-house.

Its distinctive fusion of conventional solutions with an unconventional, disruptive approach provides a comprehensive range of construction material products consolidated under one roof. This integrated approach efficiently caters to the diverse requirements of both B2B and B2C needs in the construction material industry.

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