NEW DELHI, March 24, 2017 /PRNewswire/ --
Interactive Bees, the Delhi-based full-service brand communication agency, gives fans a reason to keep cheering for their favourite hockey team, Kalinga Lancers, through social media. The agency got a mandate to activate and engage hockey lovers across Odisha and other states, connecting fans with their team, providing updates of match schedule and getting enthusiastic audiences to be a part of the one and half month spectacle that takes place once every year.
Kalinga Lancers, the 6th franchise to debut in the Hero Hockey India League, is owned by Odisha, and has its home ground in Bhubaneswar, Odisha. The team is owned by Odisha Industrial Infrastructure Development Corporation (IDCO) and Mahanadi Coalfield Limited (MCL), and is sponsored by 'Invest In Odisha' drive by 'Govt. of Odisha'.
The account was to be managed for a brief period of 3 months that included promoting on social channels the high-decibel encounters with other 5 league teams being played between 21st Jan to 26th Feb, 2017. The matches were broadcasted live on prime time while the agency pitched in with live updates through Twitter. The games took place in different locations in Odisha, Uttar Pradesh, Chandigarh and Delhi.
Interactive Bees managed the complete content strategy for social media channels namely Facebook, Twitter, YouTube and Instagram with intent to keep the engagement high. The team worked on the social media strategy for Kalinga Lancers which included a wide range of topics that kept audiences excited. The content revolved around hockey, CIHIL series, hockey trivia, player stats, and tourist attractions in Odisha.
Mr. Amit Bansal, AVP, Cigma Events Pvt. Ltd., the official event management partner of the Kalinga Lancers franchise was more than overwhelmed with the response generated from social channels. Commending Monica Gupta, Director, Interactive Bees on her endeavour, he said, "The agency has done tremendous work to keep the hope and spirits of hockey lovers alive! They shared our ideology and went out to outdo our expectations. They deserve all the accolades. We hope to work with them on many more exciting projects in the future. We congratulate Interactive Bees, our social media managing partner, for working very hard to recreate the essence of our team on social channels. They went out of arm's length to keep the audiences updated at even odd-hours; they managed to hold the engagement on Twitter account on game days. Interactive Bees have managed the complete social account commendably."
Ms. Monica Gupta, Director, Interactive Bees, shared her thoughts about working with the Kalinga Lancers Team, "It was a great experience associating with a sporting team. We are happy to keep working on newer projects that help us expand our limits. The team at Interactive Bees had gone all out to activate and manage the complete event and increase the fan following organically. We would love to work on media predominant events in the future."
The Coal India Hockey India League (CIHIL 2017) season concluded with Kalinga Lancers lifting the trophy and making the game go down in the history books as one of the most spectacular games played in the hockey league.
About Interactive Bees Pvt. Ltd.
Interactive Bees, a Red Herring Top 100 Asia Company, is a complete brand communication agency providing solutions for offline and online including web development, digital solutions, social media, online advertising, print media, video production, application development, search engine marketing, online reputation management, media planning & media buying and hosting solutions.
Navin Goel/Neeru Agarwal
Interactive Bees Pvt. Ltd.
SOURCE Interactive Bees Pvt. Ltd.