Introducing the Theatre of Dreams, INOX INSIGNIA at Atria Mall, Mumbai

MUMBAI, October 27, 2017 /PRNewswire/ --

INOX launches an exclusive cinema experience like never-before in Mumbai 

INOX Leisure, India's premier multiplex chain, has launched the finest celebration of luxury in the world of cinema - INOX INSIGNIA at Atria Mall, Worli, Mumbai. Moviegoers will be delighted with features that surpass the gold standard of a cinema experience, with the finest in luxury, state-of-the-art sound and projection technology and never-before experiences in a cinema. This magnum opus by INOX gives South Mumbai a new theatre after nine years. The convenient location makes INOX INSIGNIA at Atria the perfect movie destination for cinemagoers from South Mumbai, Bandra and Bandra Kurla Complex.

Designed as a bouquet of five exclusive INSIGNIA auditoriums, each with spacious seating for around 30 guests, INSIGNIA at Atria Mall is truly a private island of luxury cinema. It is yet another 7-star movie viewing experience by INOX, which seamlessly melds the best of luxury and technology, paired with delightful food experiences for discerning moviegoers. The distinct features of the cinema include:

A live food counter serving gourmet delights
A first-ever feature for a cinema in the city, guests of INOX INSIGNIA at Atria can order gourmet food that will be prepared live by expert chefs over open food counters, which is also the striking centre of attraction in the lobby.

A new level of luxury paired with bespoke interiors
The INSIGNIA experience envelops guests on arrival with uber luxurious, art deco interiors which boast of gorgeous lines, patterns and curves. The interiors set the tone for a grand movie-watching experience.

Exclusive theatres with opulent recliners
A selective seating capacity of around 30 guests, makes the INSIGNIA theatres the perfect destination for an exclusive movie-watching experience and a great place for get-togethers and parties. All auditoriums have the signature INSIGNIA recliners, crafted in Italian stitch-art leather, micro-adjustable headrests and touchscreen panel for controls.

Personalized ticketing and butler-on-call
Guests of INOX INSIGNIA at Atria enjoy personalized service, starting with exclusive reservations phone lines and a dedicated host to escort them their seats. In-theatre guests enjoy dedicated service with a butler-on-call.
Reservations lines - +91-8291000044 / +91-8291000055

Gourmet Menu curated by Vicky Ratnani
The gourmet food experience has been curated and designed by Masterchef Vicky Ratnani and makes for a perfect pairing of gastronomy with movies.

The Royal Afternoon Tea
Another first-ever feature in a cinema, guests can enjoy a decadent Victorian ritual of an afternoon tea or coffee, served with scones, tarts and other delights.

A celebration of cinema
As a perfect ode to cinema in the country, the INOX INSIGNIA at Atria, houses a curated collection of movie memorabilia to enthral guests with some of India film industry's untold stories; an experience that begins in the lobby itself.

The best in technology
All screens at INOX INSIGNIA at Atria are equipped with Laser projection making it a Laserplex. The theatres have Dolby Atmos sound for guests to enjoy explosive sound coupled with 300% brighter images and vibrant 3D powered by Volfoni Systems.

Uniforms crafted by Arjun Khanna
The staff is dressed in uniforms crafted by celebrity designer Arjun Khanna. These uniforms are carefully crafted to blend in and avoid any intrusions to the guests' cinema experience.

Speaking on the occasion, Aamir Khan says, "The INOX INSIGNIA at Atria is truly an exclusive and luxurious theatre . It has great sound and picture quality. The attention to detail makes the large-screen experience come alive. My best wishes to INOX for this new property." 

Mr. Siddharth Jain, Director, INOX Group said, "I'm elated to introduce the theatre of dreams to this city of dreams. At INOX, we have always innovated to give our guests a superlative cinema experience. The INOX INSIGNIA at Atria is the last word in movie theatres. With the finest in luxury, the best of technology and a delightful gourmet experience, we have created a destination for the discerning cinema-goer to frequent." 

About INOX Leisure Ltd. 

INOX Leisure Limited (INOX) is amongst India's largest multiplex chains with 120 multiplexes and 481 screens in 58 cities. For easy and convenient ticket booking, INOX offers online booking on http://www.inoxmovies.com and through its smart phone applications across Android and Apple platforms. For movie updates and various offers, one can follow us on: Facebook (http://www.facebook.com/INOXLEISURE) Twitter (http://www.twitter.com/INOXMovies) Instagram (https://www.instagram.com/inoxmovies/).

LIVE THE MOVIE only at INOX!

For more information, images, or if there is a request for sound-bytes from spokespersons, please contact: 
Nicole Macwan
INOX Leisure Limited
E: [email protected]
M: +91-9930834847