Italcementi and Alessi Announces the Winner of #Concrete In Design Contest

BANGALORE, January 22, 2014 /PRNewswire/ --

Luca Galbusera, an Italian Designer is the Winner of #Concrete In Design Contest

Luca Galbusera, a 30-year-old Italian designer, is the winner of #Concrete In Design, the international contest promoted by Italcementi and Alessi, open to young professionals interested in experimenting with new expressive shapes using i.design EFFIX, a high performance material conceived by Italcementi ideal for giving shape to the creativity of designers.

The winning entry, entitled "Omaggio all'artigiano" (Homage to the artisan) - Wishes to emphasize the importance of the artisan, understood not only as a person with his or her own activity, but, in particular, as a custodian of his or her own art. A worker who is essentially a full time operator of his or her own discipline," this is how Luca Galbusera presented his project during the selection phase.

Born in 1984 and educated at the Design Faculty of the Milan Politecnico, Luca Galbusera works in the field of interior design partnering with both businesses and private individuals. In February 2014, he will be facilitated by i.lab, Italcementi's Research and Innovation Centre, to attend a workshop organized by LPWK Design Studio, owned by Laura Polinoro, who for years has been working with Alessi on organising design workshops all over the world. During the workshop at i.lab, the project will be examined in detail and perfected so at to obtain a new design piece to be possibly included in Alessi's future collection.

The mock-up of the winning project will be displayed on 21 March at the Alessi show room in Milan along with other interesting entries from the contest.

200 creative designers from 112 countries took part in the #Concrete In Design contest uploading a total of 302 proposals on the desall.com website, a platform promoting participatory design of new products and fostering digital creative process.

About Zuari Cement:

Zuari Cement is part of the worldwide Italcementi Group, the fifth largest cement producer in the world. Zuari Cement has a total cement manufacturing capacity of 6.2 mMillion tons in India, which includes 2 manufacturing units at Sitapuram and Yerraguntla, along with a grinding centre at Chennai. Zuari Cement is developing a project of 3 million ton per year cement plant in North Karnataka and a large grinding unit is also being erected at Sholapur in Maharashtra. A cement terminal is also being developed at Kochi, Kerala.

A captive power plant at Sitapuram with a capacity of 43 MW augments the power capabilities of the company. In line with Groups' global focus on quality and environment, Zuari Cement's manufacturing units are ISO 50000, ISO: 9001 and ISO: 14000 certified. With over 5% market share in the South Indian cement market and sales of over 249 million Euros in 2012, Zuari cement has chalked out ambitious plans for the future. This includes strengthening its presence in the Maharashtra, Orissa, W. Bengal and North East markets.

Zuari Cement on the Internet: www.zuaricements.com

Italcementi Group on the Internet: www.italcementigroup.com

Primary Media Contact: Jacob Mathew, [email protected], [email protected], 91-80-4119 4408