MUMBAI, January 14, 2016 /PRNewswire/ --
With humble beginnings in content curation and user-generated content, Ivyclique Network LLP, the content brainchild of investment banker turned entrepreneur, Anjan Purandare, is poised on the threshold of becoming the first content quasi ERP system in the country. The company chooses to call its flagship product, 'Clockwork.'
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Content marketing, while still a fledgling phenomenon in India, is beginning to gather steam as the next big explosion in brand storytelling. "And that's exactly what we intend to achieve. We want to treat the entire process of content consumption by brands, as an ERP system that gives detailed and granular information, content flows, roles and responsibilities and most importantly, feedback to the brand owners," opines Purandare.
The proof of the pudding lies in the engagement of the content, the true barometer of consumption of content. While Google Analytics gives a 'hazy' picture of customer engagement, Purandare and his team are set to slice and dice the data in a way so as to give real engagement metrics that can then be used by brand owners to improve upon their content strategy. "Globally, some of the best examples have been set by brands like Coke, Nike and Red Bull, by ensuring uniformity of content dissemination and capturing the pulse of what the brand stands for. In India, we are chasing the curve as brand managers are still averse to loosen their purse strings towards content marketing," added Purandare. However, he and his team are confident that the tide will turn and what has so far been a haphazard space dominated by random agencies that have mushroomed to fill in the gaps, will one day transform into a complete unified process that is seamless and delivers what a coherent brand message.
In only a span of eight months, the company has begun monetizing with its premium content offerings; the 15-member team boasts an impressive array of clients such as CommonFloor, Snapdeal, Quikr, Joy by Nature and Edureka, besides being engaged in advanced talks with multiple other brands, both big and niche.
"We are a bootstrapped company and being in the content play allows us to be one. We have been fully promoter-funded in our journey thus far," said Purandare, who is busy pushing his concept to investors in India and abroad as he seeks funds for his ambitious and exciting project. The company, which began monetizing in October of 2015, is currently on the lookout for a strategic investor.
About Ivyclique
Ivyclique is a contemporary high fidelity content network founded by Anjan Purandare in April 2015 to help information-thirsty minds to converge and communicate. Starting off as a content curation and publishing B2C platform, it has now progressed to a B2B solution, helping brands with their content creation requirements. It aims to be a complete end to end 'quasi-ERP' content solution, bringing content creation, management, publishing and measurement under one unified umbrella.
Website: http://www.ivyclique.in
Facebook: https://www.facebook.com/ivyclique
Twitter: https://twitter.com/@ivyclique
Media Contact:
Anjan Purandare
[email protected]
+91-9930990856
CEO
Ivyclique Network LLP
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