MUMBAI, April 23, 2015 /PRNewswire/ --
Barco, a global industry leader in digital cinema technology, announces that the upcoming release Jai Ho! Democracy, a satirical comedy, was fully mixed in the Auro 11.1 three-layered sound technology. The eagerly-awaited comedy by director Ranjit Kapoor and Bikramjeet Bhullar is set to premiere on 24 April in theatres across India. The release is the latest in the growing line of movies released in Auro 11.1 by Barco and underpins the success of the sound format in Bollywood and beyond.
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Produced by Indian Production House, Jai Ho! Democracy is an offbeat production in every aspect. The story features no real heroes or heroines, and it even hasn't got any songs in it. Instead of relying on a mega budget and a star-studded Bollywood cast, director Ranjit Kapoor and Bikramjeet Bhullar counted on seasoned theatre actors like his brother Annu Kapoor and Om Puri to bring this satirical comedy to life.
Dialogues Take Centre Stage
With heated committee discussions driving the storyline to a hilarious climax, the sound mixing proved key in the production of the movie. Bikramjeet Singh Bullar, who teamed up with Ranjit Kapoor to produce Jai Ho! Democracy, said: "We really wanted the dialogues to shine. That's why the Auro 3D sound format was an obvious choice. With sound coming from all around and above them, moviegoers are drawn into the story and really feel like they are part of the action unfolding on-screen."
The Auro 11.1 system by Barco uses a three-layered - width, depth and height - speaker layout to create a lifelike and immersive acoustic experience in movie theatres. The 3D sound format enables directors and producers to let sound waves come from every direction, giving audiences a truly immersive experience.
A Fast-growing Audience
Ever since its release onto the market, movie producers and theatre owners alike have been embracing the Auro 3D sound format. While more and more theatres across India and beyond are being equipped with the technology, the number of movies mixed in the format keeps on growing as well. Jai Ho! Democracy follows other well-received Bollywood productions like Kochadaiiyaan (2014) and Chaar Sahibzaade (2014), and award-winning Hollywood blockbusters such as American Sniper (2014) and The Hunger Games - Mockingjay Part 1 (2014).
About Auro Technologies
Auro Technologies (http://www.auro-3d.com; http://www.auro-technologies.com ) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system has been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
About Barco
Barco, a global technology company, designs and develops networked visualization products for the entertainment, enterprise and healthcare markets. Barco has its own facilities for sales & marketing, customer support, R&D and manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,250 employees worldwide. Barco posted sales of 1.051 billion euros in 2014.
© Copyright 2015 by Barco
Media Contact:
Pradeep Singh,
[email protected],
+91-9971443332,
Marketing Specialist,
Barco Electronic Systems Pvt. Ltd.
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