MUMBAI, January 5, 2016 /PRNewswire/ --
By: Ms. Manju Yagnik, Vice Chairperson, Nahar Group
The real estate industry is currently passing through a critical phase and the government has finally realized the fact that there is a need to create a positive environment in order to attract investments and kick start the sector, if we are to achieve housing for all by 2022. Towards this end, the government has begun the process of initiating a number of favorable industry policies like Relaxed FDI rules, proposed Development Plan 2034, State Regulatory bill, Smart Cities, GST etc. These are some key drivers which have the potential to improve the market sentiments and propel growth of the realty sector in India. Realty sector is the second largest contributor to the economy after agriculture. The growth of this sector is therefore essential for the economic growth of the country.
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The main challenges faced by developers this year were uncertainties in government policy which directly affected the confidence level of the buyers and the developers alike, issues related to the easy access to funds and liquidity crunch faced by most developers during the year as banks and financial institutions were hesitant to lend to the sector and ease of doing business. Both these factors delayed new project launches and slowed down completion of ongoing projects.
In such a scenario where there is a dearth of capital or limited avenues to raise funds for development of projects, there is a growing trend being witnessed that of developers who are now looking at joint partnerships to develop projects. Here, there are two types of joint venture partnerships namely; one with the land owner and developer and the other where like-minded developers come together to develop projects. This kind of association takes care of capital requirements, reduces the risk involved and helps in quicker development of larger residential projects.
The joint venture where land owner jointly develops the property with developer has been quite successful and currently a few leading developers are developing projects based on this type of a model. Here, developers partner with the land owners in jointly developing the property. This type of development is mutually beneficial to both the parties as the developer does not have to invest large capital to buy the land (which constitutes nearly 50% of total project cost) and the land owner will not have to arrange funds for the construction nor will he have to scout for developers to construct and market the project. The Joint Venture partnership also facilitates developers with local expertise in a new city where a developer wants to start a project. This way a developer can look at starting projects in multiple cities with local partners. Nahar Group too has few of such projects which are on-going and upcoming.
This is currently trending in the real estate sector due to various reasons, one of them being market slowdown and dip in sales, which in turn has created liquidity crunch and limited access to funds by developers. In fact, with the passing of the Real Estate Regulatory Bill we may see more of such alliances as submission of 70% of project revenue into escrow accounts, being made mandatory, would ultimately limit the liquidity of the developers.
But on the flip side, the State Regulator bill could lead towards finally getting industry status for the sector. The HRA will help in weeding out fly-by-night operators who malign the industry and bring more transparency. Also, this will result in well established players getting a wider platform to operate, with more clarity and possibly single window permission being made available as the regulator would require the completion of the project in given stipulated time frame. Banks and financial institutions will also not hesitate in advancing loans once industry status is achieved.
The other recent trend that is gaining traction among leading developers across the country is that of a few developers forming an alliance to undertake residential projects jointly. Here the concept is based on individual developers bring to table their respective expertise in developing the project. For instance one developer will bring in the capital, another helps in getting necessary approvals from local authorities and third constructs the project while the fourth does the marketing of the project. In this way each developer, based on the expertise, takes care of one department in the entire gambit of project development which ensures economy of scale, reducing risk and completion of project within the given time frame. Of course this is done with a lot of pre-arranged agreements acceptable by all partners.
These joint ventures seem to be the result of developers trying to beat the downturn and sustain themselves in a rather competitive and challenging environment. As the saying goes "Tough times call for Tough measures" can be apt to describe these innovative plans of developers in the given situation and time to come.
Therefore to conclude, joint venture is the new paradigm shift in real estate development and we can look at more of such associations among various stakeholders within the real estate industry partnering together in the hope of getting better valuation and self sustenance in the long term.
About the author:
Ms. Yagnik has been associated with Nahar Group for over two decades. After completing her graduation from Kurukshetra University, she decided to use her skills in a profession that was challenging but yet matched her passion. She entered the real estate industry by joining the Nahar Group. Creating unique land spaces, coming up with unique initiatives for consumers, understanding consumer behavior, being a decision maker, managing people, she has been a part of every activity in this group since then.
She has been personally involved in each planning, land acquisition, construction, landscaping, marketing, vendor negotiations right up to community building initiatives for all projects. Her core expertise lies in product development and marketing strategies. Her dynamism reflects in process-oriented approach and the flexibility in project planning by leveraging her understanding of the changing market scenarios. In order to match the demand of the modern, globally conscious consumer, she has played a vital role in bringing an essence of style and luxury if international standards to the projects developed by the group.
Aware that the Indian consumer has evolved into a global consumer and this paradigm shift necessitates a transformation in the mindset and thus the product offerings, Ms. Manu Yagnik has planned Nahar's Amrit Shakti with an objective to bring home luxuries offered by projects acclaimed globally.
Nahar's Amrit Shakti is known to many as Mumbai's only 'green zone'. It is an integrated township spread across 125 acres of abounding lavish towers that offer a variety of living spaces to the residents. It caters to all the possible needs of the residents consisting of a supermarket, Medical Centre, Business Centre and Nahar International School which have been completed and are now operational. A Jain temple is at the final stage of completion. Keeping in lines with the largest green zone, it was her conceptualization and dream to build a 9 lakh square feet of podium with over 5 lakh sq. ft of landscaped garden on the top of it. This is one of the largest podium gardens that is a part of the project.
Her preference for style and premium luxury is reflected in the multi themed podium villas that have been personally designed by her which are thematically designed. The recently launched Barberry and Bryony are the projects conceived and created to meet every expectation of the evolved Indian consumer ranging from space, aesthetics, luxurious amenities, view etc.
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