'Leading Jewelers of the World' Launches Lumineux Uno Bars and Coins for the Festive Season

MUMBAI, September 15, 2016 /PRNewswire/ --

Bappi Lahiri and Govinda to Feature in the New TVC

Close on the heels of the announcement of Lumineux Uno, a new-age premium luxury metal - an amalgamation of Gold, Platinum, Palladium and Silver with 95.5% of pure precious metals, leading Jewelers of the World launched the new Lumineux Uno Coins & Bars collection for the festive season at an event yesterday. Bappi Lahiri, who epitomized the Indian proclivity to the yellow metal and has for long been the golden icon, declared his decision to happily shift to Lumineux Uno. Bappida launched the collection of Lumineux Uno bars that come in denominations of 10gms and 50gms, and the coins are available in 5gms, 10gms, 15gms, 20gms and 50gms at the press conference. The coins and bars were launched in the presence of beauty pageant title holders, Ms. Ankita Shorey (Femina Miss India) and Ms. Aafreen Vaz. The coins and bars are available in three distinct variants - white, plated in yellow and rose gold, and present a new and unique gifting solution for the Indian consumers.

The launch of Lumineux Uno is supported by an extensive multimedia campaign including TVC, digital, outdoor and print that has been live from September 14, 2016. The TVC featuring Bappi Lahiri and Bollywood Actor Govinda is driven by Bappi's pride and love for gold which gets shattered when he sees Govinda adorning more lustrous neck piece from Lumineux Uno at a red carpet event. The campaign is based on a simple consumer insight that seeks precious metal and premium jewellery and she/he is ready to get dazzled by a new alternative innovation that is equally prestigious, glamorous and pure. The tongue-in-cheek campaign shows Bappida giving up gold for Lumineux Uno - the new age metal and his endorsement comes as a reassurance to the consumers that he is replacing one precious metal with yet another one! The campaign is conceptualized by Madvice along with independent Creative Consultant, Harshad Sharma.

Bappi Lahiri's decision to happily shift to Lumineux Uno! 
https://youtu.be/TLIO1j20Ptk

Says Mr. Sanjeev Agrawal, LJOW, Director, "Lumineux Uno is an innovation that promises to provide an alternative precious metal with a higher lustre, sharpness and malleability; at far more affordable price than gold and platinum and is also more precious than silver. It has a lustrous white colour, almost like the colour of Platinum and is also available in plated yellow and rose gold. It has an authorised third party XRF certification. The exclusive marketing, trading and distribution rights for Asia Pacific and the USA regions have been awarded to 'Leading Jewelers of the World', a company incorporated in USA for providing marketing, sales and service platform to the large number of independent retailers in the USA."

The daily buying and selling price of Lumineux Uno is available on http://www.lumineuxuno.com and has ranged affordably in the recent months based on the price of the four precious metals. The coins can be bought at http://www.jewelsouk.com and for buying in bulk, one can contact the helpline +91-22-61087555.

Lumineux Uno will be promoted in India by 'Leading Jewelers of the World' with an aggressive promotional campaign in print, magazine and social media.

The link for TVC: https://www.wetransfer.com/downloads/30184d3a481a26c77b92d3882df43ee920160909054718/7cc70a8770fb845e96162b3e4f166eed20160909054718/a92329

Youtube Link:
https://youtu.be/spZfwq_VeQU

About LJOW, India:

Leading Jewelers of the World (LJOW), India is a platform for jewellers and jewellery brands that guarantee transparency in quality and price and adherence to best business practices with the aim of providing every consumer a consistent, delightful and a memorable shopping experience. The LJOW mark is a Trust Mark that is synonymous with quality and integrity.

LJOW Promise: 

To educate and evoke trust amongst the consumers and participating jewellers

- For the customers, LJOW aims to be synonymous with transparency, trust and an assured level of service

- For the participating brands, it is a sign of ongoing commitment to quality, greater access to customers and smarter and more contemporary business practices

Affiliated brands: Most of India's best known and highly respected brands are part of the LJOW, emphasizing their commitment not just to excellence in design and craftsmanship, but also to serving the consumer with complete integrity.

Nakshatra, Gili, Asmi, Nirvana, Sangini, Diya, Parineeta, Gitanjali Jewels, Maya Jewels, Shuddhi Jewels, Me Jewels.

Media Contact: 
Tarveen Kaur Chugh
Clea PR
Email: [email protected]
Number: +91-9833236513