Lee Kum Kee Supports "In Style - Hong Kong" for Three Years in a Row
Chef Alvin Leung Presents Hong Kong Flavours with Lee Kum Kee Premium Oyster Sauce
KUALA LUMPUR, Malaysia, Nov. 8, 2017 /PRNewswire/ -- Lee Kum Kee has once again supported "In Style - Hong Kong" organised by Hong Kong Trade and Development Council (HKTDC) in Kuala Lumpur, Malaysia on 7 and 8 November to promote Chinese cuisines worldwide. Chef Alvin Leung of a three-Michelin-star restaurant, who is nicknamed "The Demon Chef", specially designed an appetiser at the gala dinner with a hint of Hong Kong flavours using Lee Kum Kee Premium Oyster Sauce.
This mega event kicked off with a two-day trade expo converging a wide range of unique Hong Kong brands, followed by a service symposium and a gala dinner engaging top officials and business leaders from Malaysia and Hong Kong. At the gala dinner, Chef Alvin Leung modernised Chinese cuisines and transformed Hong Kong-Style Fried Milk with Lee Kum Kee Premium Oyster Sauce into an appetiser "Ode to the Dragon", bringing all guests a new taste sensation of Hong Kong and an exquisite dining experience. Chef Alvin Leung holds three Michelin stars at a restaurant in Hong Kong and is famous for a special style of cooking called "X-Treme Chinese", blending fusion cuisine and molecular gastronomy.
"As the inventor of oyster sauce and the world's No. 1 oyster sauce brand for ten consecutive years*, Lee Kum Kee is very honoured to be one of the chosen brands to represent Hong Kong's vibrancy and creativity. Lee Kum Kee set up its production base in Malaysia 20 years ago and we are committed to growing the market. Next year marks the 130th anniversary of Lee Kum Kee, we will continue to appeal to local palates and cater for the growing South-east Asian markets with a diverse range of top quality Chinese sauces and condiments," said Mr. Francis Chan, Chief Sales and Marketing Officer of Lee Kum Kee.
*Euromonitor International Limited; Packaged Food 2017ed; as per oyster sauce definition, all retail channels, value sales at rsp, 2007-2016 data
About Lee Kum Kee
Lee Kum Kee was established in 1888 by the founder Mr. Lee Kum Sheung. With a glorious history of 129 years, Lee Kum Kee has become a household name of Chinese sauces and condiments as well as an international brand and a symbol of quality and trust. Spanning over three centuries, Lee Kum Kee has become a globally renowned Chinese enterprise offering over 200 choices of sauces and condiments to over 100 countries and regions. For more details, please visit www.LKK.com.
Share this article