LeEco Le 2 Ushers in an Era of Disruptive Pricing in India

BANGALORE, July 1, 2016 /PRNewswire/ --

The launch of Le 2 Superphone by LeEco has stirred the pricing landscape in India. Le 2 with its superlative specs, lossless audio and irresistible content at a disruptive pricing, has given a new sense of vibrancy to the smartphone market in India that had hitherto become dull with its same old 'Tweak here and Tweak there' approach.

The launch of this Superphone brought such a massive pressure that top brands also lowered their prices. Hopefully, many other brands will join this bandwagon of bringing down their prices and adjusting their price according to the specs they offer. The impact of the price disruption brought by LeEco was such in India, that during its first Flash Sale for Le 2 and Le Max2, the company recorded a sale order of 61,000 units garnering revenues to the tune of Rs 78 crore: setting a new online record in the business of smartphone business in India.

Other brands are definitely going to feel the heat of both LeEco's specs and pricing. Le 2 unleashes an improved camera and entertainment experience coupled with world's first CDLA (Continual Digital Lossless Audio) standard. As a new entrant in India's market, Le 2 has showed that it is much better than its peers in the same range.

In the recent months, the major drawback was that the consumers had to settle for bad camera and limited internal storage (like 16 GB). However, Le 2 is the answer for all the value conscious buyers looking for superlative specs at affordable price. Customers can really see a marked improvement on both the performance of the camera and the internal storage on Le 2. This flagship killer Le 2 comes with 8MP front camera, 16MP rear camera and has an internal storage of 32GB.

Le 2 comes with a powerful high-end Octa-core Qualcomm® Snapdragon™ 652 with Adreno 510 GPU that brings better performance during multi-tasking: A delight for gamers and movie buffs. Le 2 also features an in-cell screen with 5.5 inch FHD displaying, coupled with the 8MP front camera, helping users to take high quality selfies. Le 2 offers 3G RAM and packs 32GB internal storage, which leads the market trend of large RAM and large ROM smartphones.

Apart from these superlative specs, Le 2 in India comes bundled with LeEco's Supertainment program that if purchased separately would cost. With this program, users will get access to more than 1.9 million songs with lossless audio, 50+ Big Ticket International Live Concerts, exclusive Live Streaming of Major Entertainment Events & Music Concerts Worldwide along with 7500+ hours of world class entertainment. LeEco will also give users a chance to tune into top International Live Concerts - Live and Offline - in Lossless Audio. And there's still a lot more! Access to a content library of 2000+ movies and 3000+ hours of curated shows, 150+ live TV channels. Surely, the content membership alone makes Le 2 a must-buy.

For people who missed June 28th flash sale, LeEco is coming up with yet another opportunity for them. LeEco's 2nd flash sale for Le 2 and Le Max2 will be on July 5th, and the registrations for them are already underway. The Flash Sale for Le 2 and Le Max2 are at 12 noon and 2PM respectively on both LeMall, LeEco's own ecommerce marketplace, and Flipkart.

About LeEco: 

LeEco, formerly known as Letv, is a global pioneering Internet and technology company with multiple Internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 

With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices. 

Media Contact:
Aaron Samuel Rajendran
[email protected]
+91-9686100143
LeEco, India