LetsShave.com is now Among India's Most Promising Brands 2016

CHANDIGARH, India, September 22, 2016 /PRNewswire/ --

Successfully Forays Into the Grooming Industry

LetsShave.com, the disruptive startup from Chandigarh in the men's grooming space, was recently awarded with 'India's Most Promising Brand 2016' at the World Consulting & Research Corporation (WCRC) IdeasFest, held at Grand Hyatt, Goa. LetsShave.com has been awarded with this honour for a stellar performance and introduction of innovative technology in its segment.

Scripting a stunning success story since its launch in November 2015, LetsShave.com now stands among the top 50 promising brands in India. The startup has dared to disrupt a largely monopolized market which is in dire need of differentiation.

LetsShave.com adjudged promising for its innovation

The initial research and screening for the India's Most Promising Brand 2016 was undertaken by the noted research and brand architecture company IBrands 360, a product of WCRC. The research was conducted in 50 industries on growth and recall, based on industry reports, media and references. Shortlisting 200 companies, IBrands 360 found LetsShave.com promising in all the five parameters of innovation, growth, financial stability, social responsibility and vision. 

LetsShave.com is a bootstrapped company that had achieved 1,00,000 customers in a span of eight months. The startup has introduced the world's first 6-blade razor with trimmer for both men and women through an innovative manufacturing technology. It is the first Indian company to have an exclusive partnership with Asia's market leader in shaving products - Dorco. In addition, the neat eco-friendly packaging makes LetsShave.com a socially responsible company.

LetsShave.com has often been compared with brands such as Dollar Shave Club for a few striking similarities. Answering a related question, Sidharth S Oberoi, CEO & Founder, LetsShave.com says, "Both the companies have the same razor and blades since the supplier is Dorco. We never intended to change what was already good in the market. So say, if Dollar Shave Club introduced recyclable cardboards, we embraced that innovation."

"We are selling quality razor blades and a complete range of grooming kits with an emphasis on the skin types. For us, this is not just another FMCG product range. We are selling a complete grooming experience where our customers feel good. Grooming is never about looking good, it's truly about feeling good. When you feel good about your body, it radiates in your personality," adds Sidharth.

Disrupting a monopolistic market 

LetsShave.com is an Internet-only company targeting the buying behavior of millennials and Generation-Z. With such a focus, the startup has been able to eliminate the cost of middlemen so the consumers pay only for the actual quality of the products. 

"Pricing in this industry so far has been decided by a handful of international players who have also set a certain standard of blade and razor quality. As a result, consumers have assumed that the more they pay, the better quality they get. LetsShave is here to change this mindset by setting prices that truly match the quality of blades. For that, we have partnered with Dorco - our exclusive partner for India. All of our products are co-branded as Dorco LetsShave under the razor and blades category. Now consumers know they are buying from a segment leader," adds Sidharth.

The biggest disruption that LetsShave.com has brought to India is also its differentiator. The startup has introduced the world's first 6-blade razor with trimmer for both men and women. In addition, there's a whole range of grooming products under the name of Dr. Barber's by LetsShave.com.

"Another vital differentiator is the 'One-Razor' handle that fits all blades while the razor blades are interchangeable between men and women. This brings the switching cost to zero and makes it easy to upgrade or downgrade," he adds.

LetsShave.com and the industry size 

The fact that FMCG majors such as Procter & Gamble, Emami, Beiersdorf and Unilever are entering the market is testimony that men's grooming has finally graduated to the mainstream.

Eurometer and Nielsen reports indicate that the Indian men's grooming market will cross INR 5000 crore by the end of 2016. Indian shaving products market alone is expected to grow at a CAGR of 20% till 2020.

"LetsShave.com wishes to not only tap the booming market but also raise the bars of quality in order to bring the best to the Indian consumers. We hope to achieve $10 million sales in the next three years and achieve over one million customers. We aim to become a one-stop-solution for grooming products for men and women," adds Sidharth.

This was the Third Golden Edition of India's Most Promising Brands organized by WCRC during the IdeasFest held in Goa in the last week of August 2016. The brand received a thundering applause upon the announcement at the WCRC's grand celebration which was inaugurated by Honorable Deputy Chief Minister of Goa, Mr. Francis Dsouza. LetsShave.com shares the honor with noted companies such as Vistara, Mercedes Benz, Galaxy S7 edge, Philips, Sephora and others.

About LetsShave.com: 

LetsShave.com is a one-stop solution to all your shaving needs. We have partnered with one of the most talented pioneers of the razor industry, Dorco, which has been manufacturing blades since 1955. Today, we are helping over 100 million people enjoy a comfortable shave and look their best in more than 130 countries around the world. In addition, there's a whole range of grooming products under the name of Dr. Barber's by LetsShave.com. 

Media Contact:
Rajveer Singh
LetsShave.com
[email protected]
+91-7696111198