'Letv Membership for Z-Generation' Brand Debuts Globally at SDCC

BANGALORE and NEW DELHI, July 26, 2016 /PRNewswire/ --

The global ecosystem and Internet conglomerate, LeEco has launched a new video membership brand for young groups - Letv Membership for Z-Generation - in a press event held at San Diego International Comic-Con (SDCC) in San Diego on July 22. The event, under the theme of 'Z-Generation: Transcend Boundaries' was hosted by famous talk show comedian Joe Wong and attended by Peiyao Liu, Vice President of Le Vision Pictures, iconic Chinese coser Huang Shan, Lionsgate COO Brian Goldsmith, and Dark Horse President Mike Richardson.

During the press event, the spotlight was focused on a new cosmopolitan consumer group, i.e. young consumers born after 1995, especially after 2000, nicknamed the 'Z-Generation'. Following the upgrade of LeEco's membership system to version 3.0 ('content + experience + service') last year, the new Letv Membership for Z-Generation membership scheme launched this time accurately targets the Z-Generation in a new bold and visionary move of transcending boundaries and creating a new era, becoming the first and only mobile ecosystem-based subscription video on demand (SVoD) brand to specifically serve the Z-Generation in the industry.

The launch of Letv Membership for Z-Generation at SDCC has demonstrated the impressive brand vigor of LeEco, known for its ability to deliver boundary-breaking synergy, as LeEco steps up efforts to create premium content, especially the Z-Generation across the globe.

Backed by strong synergistic interaction across the seven sub-ecosystems of LeEco, Letv Membership for Z-Generation will bring a wide range of online, offline and O2O membership privileges and benefits, including free movie tickets, priority to buy movie and TV show merchandise, fan events, birthday package, production site visits, offline parties, movie previews, and participation in cast selection and crowdfunding. Letv Membership for Z-Generation provides tiered and personalized services based on audience segmentation which combine the online and physical worlds to maximize value to subscribers.

According to statistics, of China's population born after the advent of the Internet, as many as 225 million were born after 1995, largely after 2000, accounting for 17% of China's population. They are typical 'small-screen addicts', with 50% of young people born after 1990 having the experience of watching videos on bed. Another finding is that people born after 2000 have a higher acceptance of paid content and mobile payment and are set to become a main group of video viewers. Letv Membership for Z-Generation will provide content suitable for viewing by young people on bed. In addition to a series of young content released this year such as Demon Girl and Finding Soul, Letv Membership for Z-Generation will commit itself to building a rich and fascinating comic and animation world for China's young users.

This year LeEco entered into a strategic cooperation agreement with American film production/distribution studio Lionsgate to license content from its Comic-Con HQ streaming service, under which Letv Membership for Z-Generation subscribers can view hours of exclusive content.

According to Peiyao Liu, Vice President of Le Vision Pictures, who made a speech at the event, LeEco has always been in the process of breaking boundaries in furtherance of its commitment to breaking the boundaries of technology, culture and the Internet to create boundary-breaking synergy in order to better serve the users and bring more value to them. A step in this direction is LeEco acquiring the screen rights for The Time Raiders, which will release on August 5. This also reflects LeEco's powerful intellectual property development capability, especially in terms of breaking the boundary between literature and screen-based media.

Chinese culture goes international: LeEco demonstrates China's power in the international TV and movie landscape.  

China's post-1980 and post-1990 generations, who have grown up with American and Japanese comics and animations, will get great entertainment from LeEco's extensive intellectual properties.

LeEco launched the Letv Membership for Z-Generation in a bid to recruit the first legion of this generation. Le Vision Pictures, which has distributed multiple Lionsgate movies in China, will soon have its own movie - L.O.R.D: Legend of Ravaging Dynasties - distributed by Lionsgate outside of China, including in the U.S. Le Vision Pictures' partner Dark Horse Comics, the third-largest comics publisher in the U.S. after Marvel and DC, has a large number of fans in China, especially through such popular works as Hellboy and Tarzan. At last year's American Film Market (AFM), Dark Horse Comics and Le Vision Pictures announced that they would jointly adapt a slate of six hit Chinese comics as English-language comics and features. This year marks the 30th anniversary of Dark Horse Comics. At the press event, Dark Horse President Mike Richardson shared the progress of the collaboration. The cooperation between Le Vision Pictures, Lionsgate and Dark Horse Comics will create high-quality content products for people, especially the Z-Generation, as the Z-Generation culture represented by Letv Membership for Z-Generation captures the hearts of more and more young people across the world and demonstrates its enormous industry value.

About LeEco: 

LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With 'Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing' as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices or accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Media contact:
Aaron Samuel Rajendran
[email protected]
+91-9686100143
LeEco, India