Life is OK in US for New India Entertainment Channel

CENTENNIAL, Colo., Feb. 27, 2012 /PRNewswire/ -- International Media Distribution announces that STAR One has a new name, logo and brand image for the channel: introducing Life OK.

(Logo:  http://photos.prnewswire.com/prnh/20120227/SF60351LOGO)

Life OK features programming focusing on fun, family-oriented entertainment from India.

The rebranded channel and logo play off the popular mantra: "Life is Good."  Life OK strives to remind everyone to value the things that truly matter to people in life such as family ties, relationships, traditions and peace of mind, while on their quest for success. The Life OK icon stands for everyone who is positive, full of energy and optimism, and perceives the good in life. The channel remains part of the vast STAR India family of networks.

Highlights from Life OK include:

• Meri Maa: A story of the bond between a mother and child being eternal and precious.
• Smile Please: This program will focus on the power of inherited values – and how they are the glue that binds families together (and NOT material items such as wealth earned).
• Saubhagyavati Bhava: This program reminds viewers that it is important to marry for the right reasons, as all that glitters is not gold.
• Tum Dena Saath Mera: This program focuses on how a materialistic world destroys relationships and the simple joys in life.

Life OK also includes other philosophically appropriate programming such as Devon Ke Dev, Mahadev, Sapnon Ke Bhanwar Mein, Sach Ka Saamna, and Main Lakshmi Tere Angan Ki.

"Life OK stands for everyone who is positive, full of energy, optimistic and is committed to entertain its viewers with content that propels them in a new direction," said Rajan Singh, Executive Vice President of International Business, STAR TV.  "This rebranding and programming reflects a value system that reminds people to cherish what they have. The channel remains part of STAR Television Network."

Life OK is available in the US with the following operators:

• CableAmerica (MO)
• Cincinnati Bell (OH)
• Comcast (CA, DC, IL, NJ, PA, TX, VA, WA)
• Cox (VA)
• En-Touch (TX)
• OpenBand Media (VA)
• RCN (DC, IL, MA, NY, PA)
• San Bruno Cable (CA)

Life OK is distributed in the US by International Media Distribution as a complimentary service to its fellow STAR India Networks including STAR India PLUS, STAR India GOLD, and STAR India NEWS.

About STAR

STAR India, the leading Media and Entertainment conglomerate, has the highest reach amongst the country's broadcasters, beaming to over 400 million people, every week across India and over 65 countries across the globe. Its portfolio includes 33 channels in eight languages, including STAR Plus, Life OK, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, Vijay TV, Suvarna, STAR News, ESPN and STAR Sports.  STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; Content Aggregator MediaPro; News Channel operator MCCS; Film Production and Distribution Business Fox STAR Studios India and STAR CJ Home Shopping.

STAR US: News Corp STAR US LLC is one of the largest distribution network and leading choice for South Asian channels available in Hindi in the U.S. The channel portfolio in the U.S. includes STAR India Plus, STAR India Gold, Life OK and STAR News available through both satellite and cable platforms.

News Corp STAR US LLC is a wholly owned subsidiary of News Corporation.

Website: www.startv.com/usa.

About International Media Distribution 
International Media Distribution (IMD) has been a leading provider of in‐language programming in the U.S. for over a decade. IMD represents over 30 TV channels including two SVOD services with content from a variety of international sources: Antenna Satellite (Greek), ART (Arabic), ATV (Cantonese), Bollywood Hits On Demand (Hindi), CCTV‐4 (Chinese), CTI Zhong Tian Channel (Chinese), Channel One Russia, DW (German), Filipino On Demand (Tagalog), Life OK (Hindi), Mediaset Italia (Italian), MYX (English), Phoenix InfoNews (Chinese), Phoenix North America Chinese Channel, Rai Italia (Italian), RTN (Russian), RTN Plus (Russian), SBTN (Vietnamese), STAR India GOLD (Hindi), STAR India NEWS (Hindi), STAR India PLUS (Hindi), TFC & TFC-E (Filipino), Tele5 (Polish), TV Polonia, TV Asia (Hindi), TV JAPAN, TVK (Korean), TVK2 (Korean), TV5MONDE (French).

SOURCE International Media Distribution