LingerieFit is the Preferred Choice of Sanitary Napkin Among Women, Reveals foreseegame.com's Survey Report

KOLKATA, December 4, 2014 /PRNewswire/ --

The Indian woman of 21^st century has come off the age. Armed with education and proper upbringing, she is second to none and she's showing the path to many others like her. However, as a young girl learns to take her first steps towards womanhood, she is faced with a lot of uncertainty and has to struggle in a world that often gives out conflicting messages. One such moment is when a girl attains her puberty. The change in body and upsurge of hormones create an emotional upheaval for many young girls. The onset of menstrual period also leads to many physical and emotional uncertainties. While a sensitive and friendly elder can help the girl to come to terms with her emotional world, it takes a good sanitary napkin to care for her during those special days of the month.

And just as each woman is different with her own unique need, so is the sanitary napkin. There is no 'one size fits all' napkin and it changes depending on the need of the woman. Based on the requirement and lifestyle of the woman, feminine pads come in various shapes and sizes. They come with or without wings and most of them are curved and contoured to prevent leakage on the sides. Depending upon the physical activity of the woman, a napkin can be thick or ultra thin. But what most of the women look for is a napkin that is very absorbent, hygienic and keeps them dry and comfortable during the menstrual period.

To keep it simple and straight, sanitary pads are a necessity for a woman that keep her comfortable and hygienic. But is the Indian populace aware of the proper sanitary pad? Is it comfort or brand, absorbency or odour control that matters to Indian women most? Traditional medicine shops or modern retails, which is their favourite channel to buy feminine napkins? Besides, are they aware of the new brands of feminine pads that is fast capturing the market? We resorted to the users of foreseegame.com, and sought answers to these questions. The response we got was pleasantly surprising as it clearly showed that Indian populace are not only aware of what is best for them when it comes to choosing the right sanitary napkin, but they are also equally aware of the new feminine napkin brand LingerieFit that has recently grabbed the shelf space of stores. The survey result shows clearly that the users are aware of various USPs of LingerieFit and as a whole they are quite knowledgeable about hygiene and comfort that a good sanitary pad comes with. In fact, the huge positive response in favour of LingerieFit indicates that it is one of the most preferred choice of sanitary napkins for women.

Let's take a brief look at the survey results. When asked is it comfort or quality, brand or hygiene, price or packaging that influences the buyer most while choosing a sanitary pad, 44% of the respondents said all the factors influence them equally. The mindset of the users is similar while choosing the most important feature of sanitary pad. Again, 44% of the respondents said that they look for all the good aspects, like absorbency, leakage proof, length, odour control etc. in their napkins.

Wings are always preferable since they give you the much sought-after freedom. 49% of the respondents said they want wings in the sanitary napkin for both utilities.

Despite being a comparatively new brand, LingerieFit has literally stormed into the market and it is evident from the participants' response. 54% of the respondents have rated the new brand as 'Excellent'; 76% are aware that LingerieFit comes in a aluminium foil pack that ensures 100% hygiene; 79% respondents said they know LingerieFit is easily disposable and biodegradable; Another 79% know LingerieFit comes with larger wings; 78% of respondents are aware of the fact that LingerieFit is lightweight despite having high absorbency and that it has a grand leak lock design; 79% know that LingerieFit is irritation free, odour free and allergy free; and finally 77% are aware that with LingerieFit multiple pad changing is not required as it comes with high absorbency rate. That's indeed a super performance by LingerieFit within just a few days of its launch.

About 12000 users of www.foreseegame.com participated in the survey. The users have been registered only on the basis of unique mobile numbers and hence, it provides authenticity and genuineness of the participants. The participation is monitored by Google.

Check the full report at http://www.foreseegame.com/OpinionSquare/LingerieFit_Opinion_Square.pdf . It can be a dependable reference point for brands and companies who are keen to conduct consumer surveys on their product/industry.

About foreseegame.com:

www.foreseegame.com is the no. 1 innovative digital portal of consumer engagement, which provides a platform for two way communication and engagement between the brand and the consumers.

Media Contact: Atish Roy, [email protected], +91-9830071449, Microsec Technologies Limited (Foreseegame)