MUMBAI, September 28, 2015 /PRNewswire/ --
Lodha Group today announced The Luxury Collection, a new umbrella brand that aims to be the world's finest, first-of-its-kind, international end-to-end luxury portfolio. The Luxury Collection will be present at the globe's most-coveted locations, offering the highest standards of service and crafted to the highest level of detail and refinement. The Luxury Collection will set the benchmark for the world's finest real estate, aiming to be the most sought after in the cities they are in.
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The appetite for luxury real estate has increased worldwide with significant demand among high net worth individuals. Quality developments and the assurance of strong differentiated brands have been key influencers, increasing customer confidence and shaping the ownership experience.
Speaking on the occasion, Abhishek Lodha, Managing Director of Lodha Developers, said, "It's a moment of great personal satisfaction to have realised our family's dream and vision of creating the finest in luxury living in the form of 'The Luxury Collection'. Since last 35 long years, we at Lodha have been continuously developing and delivering world-class homes and offices, however two years back we realized that now it was time to raise the bar even higher and bring together the finest from across the world. There is a growing desire for luxury brands across consumer categories but for the most important and involved purchase, for our own home, there is no singular choice which one can trust or associate with. To realize this vision, we spent endless hours traversing the globe to understand trends and evolutions in living, imbibed the best of Asian hospitality and Western aesthetics, and pursued perfection and detail with an almost monastic devotion. However, the real test of being able to realize our dream was to validate its success in the most demanding and evolved luxury environment, which is when we thought of entering London. With its headquarters in London, The Luxury Collection will be curated out of the world's luxury capital and will offer rare and exquisite residences that are artfully created with the highest level of design, workmanship, and service to offer the very best, for the world's most discerning. As a family we value these just like our own! Lodha Altamount, the latest from The Luxury Collection, is a perfect description of these beautifully created residences at the most coveted address promising an exclusive living experience."
In line with the vision, the group has unveiled Lodha Altamount at India's Billionaire Mile - Altamount Road in South Mumbai. The development is being built on the site named Washington House, formerly the US Consulate in Mumbai - not just the highest point of the island city but also considered the most powerful.
Lodha Altamount boasts of contemporary architecture in the form of all glass façade, conceived and designed by German-Iranian architect Hadi Teherani, which will soon dominate Mumbai's skyline. The common areas are designed by Rajiv Saini - rated as the 7th most influential designer by Forbes. The development will also be home to India's first Picasso painting.
Together with unique and rare lifestyle amenities unseen in the neighborhood like a rooftop lounge and pool, a clubhouse with temperature controlled swimming pool and a private cinema to name a few, the signature development is being exclusively designed for a select number of families and will feature a limited number of 3 and 4-bed residences and 5-bed villas. These will be fully managed by the bespoke hospitality service provider - St. Amand.
Super-luxury hospitality service
Adding to exclusivity is the elite hospitality service, offered by St. Amand. A bespoke service that's a first for India, St. Amand brings the finest standards of luxury service and living to The Luxury Collection.
"Putting this collection together has been the most satisfying and pleasurable journey, personally. During this long but rewarding journey , we learnt that bringing together the finest location, design and craftsmanship is important indeed, but providing exclusive and personalised service to residents is equally critical. In line with our promise of complete luxury, we have brought together the collective expertise of hospitality experts from across the world to create St. Amand, a bespoke hospitality company, providing the same measure of care and attention that one would associate with the world's finest palaces and hotels," said Abhishek Lodha.
At Lodha Altamount, residents can avail a host of services - from acquiring tickets to concerts by the world's biggest acts, to booking passes for premier global sporting events, to flying in orchids from Thailand. In addition, every aspect from housekeeping to banqueting and fitness to business and entertainment will be taken care of by luxury hospitality experts.
"The vision for St. Amand comes from the desire to provide a five-star experience within a residence, one usually experienced at the world's finest hotels. Luxury home owners across the world value the highest standard of hospitality; residences managed by St. Amand will be privy to highly-personalised services and luxury living at its finest, in a distinctive atmosphere," said ShyamKaikini, Executive VicePresident - St. Amand Hospitality Services.
All in-residence services at Lodha Altamount will be handled by St. Amand, including away-from-home services, clubhouse management, personal fitness training and nutrition advice. Additional services include babysitting, pet care and personal shopping.
Roping in the world's finest
With one residence per floor and a floor-to-floor height of more than 13 feet, Lodha Altamount caters to those who are accustomed to a life of unrestricted luxury. It is being designed by some of the finest international names including world-renowned Hadi Teherani Architects, Germany and MKA Structural Design, USA. Residence interiors are being designed by HBA Studio, Singapore, and landscaping by Francis Landscapes, Lebanon.
About Lodha Developers:
Established in 1980, privately held Lodha Developers is India's largest real estate developer and amongst the world's select multinational real estate brands with presence in India and the United Kingdom. The company is one of the most profitable players in India and the largest by sales for three consecutive years. It achieved net sales of INR 7,790 crore for FY 14-15 and INR 7,520 crore for FY 13-14.
The group is currently developing over 45 million square feet of prime real estate across Hyderabad, Mumbai and Pune, and over 0.3 million square feet* in London (*net internal area). It currently has total land holdings of over 6,000 acres with an estimated saleable area of ~490 million sq ft. Of this, 27 ongoing and 21 planned projects, spread over 1,284 acres of land, comprise 100 million square feet of saleable area. In addition, our land reserves of 4,750 acres - the largest in the Mumbai Metropolitan Region - have an estimated saleable area of 388 million square feet. Historically, we have executed and delivered projects to the tune of 26 million square feet across Mumbai, Pune and Hyderabad. In FY 14-15 alone the company delivered 5.7 million square feet and 5,500 units across projects. The group plans to deliver more than 11 million square feet in FY 15-16.
Media Contact:
Jovita D'Souza
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+91-9930339238
Corporate Communications
Lodha Developers Pvt Ltd
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