Longines - Baselworld 2014

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26 Mar, 2014, 16:30 IST

This year, Longines celebrates the 60th anniversary of the filing of the patent for its "Conquest" brand. To mark this occasion, the Swiss watch company is launching its Conquest Heritage 1954-2014. With a diameter of 35 mm, this model in rose gold displays a sunray silver dial with pink applied indices. Fitted with the mechanical calibre L633, it indicates the hours, the minutes and the seconds. The caseback is screwed down and decorated with a gold and enamel medallion representing a constellation. This timepiece is numbered and limited to 60 pieces. (PRNewsFoto/Longines)

The Longines Column-Wheel Single Push-Piece Chronograph models take their inspiration from the first chronograph wristwatches developed by Longines in 1913. This steel model is fitted with the L788 calibre, a column-wheel single push-piece chronograph movement developed by ETA exclusively for Longines. With its 40 mm diameter, its case is fitted with moving lugs. The white dial features black Roman numerals and a red "XII", a small seconds at 9 o'clock and a 30-minute counter at 3 o'clock. The date aperture is situated at 6 o'clock. Blued hands harmoniously complete this timepiece, which comes with a brown alligator strap. (PRNewsFoto/Longines)

The Longines Heritage 1935 is based on a timepiece originally created for aviators but which went on to prove highly popular among the general public. Its cushion-shaped steel case has a diameter of 42 mm and houses the automatic calibre L615. The matt black dial displays white Arabic numerals with Super-LumiNovaÂ® as well as a small second and the date at 6 oâ€™clock. The watch is fitted with a black alligator strap. (PRNewsFoto/Longines)

The Longines Elegant Collection is the perfect embodiment of the classical design and sleek lines typical of Longines timepieces. With a diameter of 25.50, this model in steel and rose gold cap is set with 52 diamonds and displays a white mother-of-pearl dial with diamond indices. It is fitted with the self-winding mechanical movement L595. (PRNewsFoto/Longines)

With a diameter of 49.50 mm, this new model is fitted with a manually wound L506 calibre and shows the hours and minutes, as well as having a small seconds at 6 o'clock. Its white dial features a railway track minute-ring, large painted black Arabic numerals and a second minute-ring with red numerals. Pink Breguet hands complete the harmony of the dial while the sides and the bow are finely worked in imitation of the original model. The back cover is decorated with a stamped out horse motif and opens to reveal a solid case back. (PRNewsFoto/Longines)

SAINT-IMIER, Switzerland, March 26, 2014 /PRNewswire/ --

Discover the five collections that Longines is presenting for Baselworld 2014: the Longines Elegant Collection, Conquest Heritage 1954-2014, Longines Equestrian Lépine, The Longines Column-Wheel Single Push-Piece Chronograph and The Longines Heritage 1935.

(Logo: http://photos.prnewswire.com/prn/20130424/610877-a )

(Photo: http://photos.prnewswire.com/prnh/20140326/675536-a )

(Photo: http://photos.prnewswire.com/prnh/20140326/675536-b )

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(Photo: http://photos.prnewswire.com/prnh/20140326/675536-e )

Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan "Elegance is an attitude". So it comes as no surprise that the brand is now launching the Longines Elegant Collection, which comprises models that are the perfect embodiment of the classical design and sleek lines typical of Longines timepieces. Available in three sizes and fitted with self-winding, mechanical movements, these watches offer a broad choice of dials, each presenting its own definition of elegance.

http://mediacenter.longines.com/products/details.aspx?ida=1&idc=88

This year, Longines celebrates the 60th anniversary of the filing of the patent for its "Conquest" brand. To mark this occasion, the Swiss watch company is launching its Conquest Heritage 1954-2014, a selection of timepieces based directly on the very first Conquest watches. Available in steel, yellow gold or rose gold, these models, issued in limited series, boast the same dials that made the name "Conquest" famous among the general public. And just like the original versions, the case back of these commemorative pieces is decorated with a gold and enamel medallion, the "gold seal of Longines quality".

http://mediacenter.longines.com/products/details.aspx?ida=4&idc=87

Longines is celebrating the year of the horse with an exceptional creation, a rose gold pocket watch whose back cover is decorated with a horse flying over a jump. This model is a re-issue of a metal pocket watch dating from 1927 which is currently on display in the Longines Museum. Given the name of Longines Equestrian Lépine, this new product is a tribute to a noble animal that has fascinated man from time immemorial. Imposing and proud, the horse embodies prestige as well as elegance and performance - two of the core values of the Swiss watch brand known by its winged hourglass logo.

http://mediacenter.longines.com/products/details.aspx?ida=4&idc=86

The Longines Column-Wheel Single Push-Piece Chronograph models take their inspiration from the rich history of the brand with the winged hourglass logo. Fitted with an exclusive Longines movement, they recall the very first chronograph wristwatches created by the brand. These models are found in three different versions, in steel or in rose gold. Their white dials are adorned with black numerals and a red twelve that matches harmoniously with the blued hands. The fluted crown, in which the push-piece is inserted, completes the traditional aesthetic design of these timepieces.

http://mediacenter.longines.com/products/details.aspx?ida=4&idc=83

The Longines Heritage 1935 is based on a timepiece originally created for aviators but which went on to prove highly popular among the general public. With its cushion-shaped steel case and fluted crown, this model has an original look that evokes the timepiece on which it is based. As is typical of watches intended for use in aviation, the matt black dial is decorated with large white Arabic numerals and is coated with Super-LumiNova®.

http://mediacenter.longines.com/products/details.aspx?ida=4&idc=84

About Longines

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

For further information please contact:

Longines International Public Relations
2610 Saint-Imier, Switzerland
David Auberson,
International PR & Web Manager,
[email protected],
+41-32-942-55-05
[email protected]
http://www.longines.com

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