Luxury Pet Retailer 'Heads Up For Tails' Raises 1 Million Dollars in Seed Funding, Expands to USA

DELHI, February 17, 2016 /PRNewswire/ --

India's leading luxury brand for pet products, Heads Up For Tails has bagged 1 million dollars worth seed funding from various influential fund managers and industrialists. Currently with more than 1 lac active customers, Heads Up For Tails has already set its best foot forward on the future path with extensive plans of business expansion and operation across India, Singapore and USA.

The company was started in 2008 by Rashi Sanon Narang, an alumna of London School of Economics. Heads Up For Tails showcases exclusive product range of customized and designer dog beds, chic collars and leashes, fashionable dog apparel, awesome range of accessories for pets and pet lovers. Since its inception, the company has shown 50% growth year on year.

With the grand launch of their US website (http://www.headsupfortails.us) on 1^st December, 2015, Heads Up For Tails unraveled its expansive International business plan for the coming financial years. Alongside, Heads Up For Tails is also planning to launch in Singapore in the first half of this year.

Heads Up For Tails had been managed remotely out of Singapore for the past 6 years under extremely challenging situations. "My husband was posted overseas with work and for 6 years, I was handling the business remotely. During this time, we were approached by several investors but we had to put them on hold due to our personal circumstances of being away," says Rashi who now feels extremely happy that those minor initial hiccups have been ironed out slowly and steadily in the last few months.

With ever expanding catalogue of fashionable products for dogs and cats, Heads Up For Tails is building a strong and reliable brand value amongst its customer base with a strong focus on design, quality and customization. Heads Up For Tails is currently expanding into a whole new vertical of premium pet products with its own range of dog shampoos, conditioners, dry bath shampoo and more grooming products as well as biscuits and treats for pets.

The online store caters to lacs of pet lovers across the country and reaches out the niche set of dog lovers who love pampering their pets.

Heads Up For Tails takes pride in its innovative services like monthly gift-box subscription plan called Wag Box and food schedule service for their loyal customers.

The company also pioneers in its Scheduled Food Delivery service where the customers are dedicatedly reminded to order their next batch of dog food so that they never run out of supplies.

As a very responsible and aware brand, Heads Up For Tails never says no to any of the challenging requirements from the clients and tries really hard to meet the expectations.

About the company  

Heads Up For Tails is headed by a passionate animal lover and a loving pet parent Rashi Sanon and is run by a team of passionate pet owners and dog-lovers who take pride in understanding the ever-evolving needs of dogs and the style conscious pet-owners, which helps them to constantly curate innovative and pleasing products for the pets. "I think what makes Heads Up For Tails stand out is that we care about our every customer. Also we know dogs, understand them and love them! We try to provide options not available elsewhere, and you will have a fuzzy experience shopping with us," shares Rashi with a smile.

Heads Up For Tails is constantly innovating to turn your most loved furry babies into fiery fashionistas. Our only aim is to give our customers oodles of love wrapped in top class products to convert your house into a loving home. Sniff out our cool collection of collars, bandanas, leashes and other drool worthy products at headsupfortails.com.

Heads Up For Tails brand statement  

Dogs - they delight and they defend. They love unconditionally, and live lazily. Heads Up For Tails is a celebration of these amazing animals- who give so much and ask for so little!

Heads Up For Tails is India's exclusive brand for luxury pet products.

Inspiration comes in multifarious ways to those who are passionate enough to seek it. We at Heads Up For Tails were greatly inspired by our love for dogs and basically anything to do with these wonderful four legged marvels that people our lives with undemanding love and loyalty. The idea of Heads Up For Tails was born out of this innate and deep understanding of dogs and their likes and dislikes. Our venture is a means of using our expertise and passion to curate and retail the finest products and accessories for doggie parents and their wards.

We are a comprehensive online shopping portal offering dog food, dog accessories, apparel, grooming products, toys, bedding solutions and much more. We help you keep your pet healthy, happy and pampered with a wide selection of products from reputed global brands apart from offering our own specially customized offerings and gift packages for doggies and cats including the innovative monthly Wag Box customized as per your dog's preferences and tastes. We work tirelessly behind the scenes to give you the best options for your dog across all segments.

Heads Up For Tails is always available for inputs, advice, suggestions and help, especially as we believe in doing our bit to create and grow a loving and vibrant community of dog owners, lovers and welfare organizations. You can safely leave your pet's needs and requirements to us.

For more details Please contact:
Priyanka Lahiri
Manager - Communications and PR
[email protected]
+91-9717175707

Rashi Sanon Narang
CEO, Heads Up For Tails
[email protected]
+91-9810045100