Magicbricks Relaunches its New Projects Section, Nationally – Now Out of Beta

NEW DELHI, September 30, 2013 /PRNewswire/ --

Magicbricks Revamps and Relaunches its New Project Section - Offering a Host of New and Innovative Enhancements Designed Specifically With the New Age User in Mind

How many of us desire to buy second hand cars? The same feeling is true for homes as well. Rationally, we can give many reasons for it - from age of construction, clear title of ownership, modern amenities, etc. But the fact remains; there is no better feeling than stepping into a pristine new home - unsullied by any previous occupant.

This is the primary reason why the New Projects section on India's largest property portal is attracting so much attention and traffic. Since its launch more than a year ago, Magicbricks has been investing behind this section and in driving traffic here. The section has grown leaps and bounds from about 1000+ projects at the time of launch to over 10,000+ Active New Project listings on date. Magicbricks offers more than double the number of options of its closest competitor, fulfilling its brand promise of providing the maximum number of options.

With such a wide choice of New Project Developments listed across 500+ localities in 40 cities, it is obvious that Magicbricks is the single largest real estate platform to provide nationwide coverage in India.

But size alone is not enough, the quality of the User Experience (UX) on Magicbricks has also been improved with a host of new enhancements, including an intuitive User Interface (UI) on the main page, a clean new search form, more attractive display and layouts to showcase the latest new launches and addition of city-specific "deals".

The New Projects Section has taken users to the next level - from satisfaction to delight. Here is what a few are saying:

Anirudh Singh wrote in with his experience, saying, "I recently shifted to Gurgaon with the objective of settling here, and was looking for a new flat in one of the upcoming condos. I remember having used Magicbricks when I was looking for renting a house in Bangalore, so it was an obvious choice to head back. This time also the site helped me get all the information regarding upcoming projects in Gurgaon - projects details, photos and some really good deals! It took me less than a week to find and finalise on a nice place on the Dwarka Expressway. Thanks to Magicbricks again."

Kumar Gaurav echoed a similar sentiment in his experience as a real estate investor, "I recently sold a flat I had put on rent in Gurgaon and wanted to invest the proceeds, quickly and effectively in one of the upcoming projects in Noida's new sectors, but could not find clear details of sectors and projects at one place. I then came across this New Projects section on Magicbricks. The site had consolidated the best upcoming projects together with the complete information about the developer, project location, amenities, offers, etc. in an easy to use format and I was able to quickly compare the options and finally invested in sector 137. Thanks and keep it up."

Read more testimonials here - http://property.magicbricks.com/testimonials/testimonials.htm

Some of the innovative features of the New Projects Section include:

- Revamped UI on the Geo-Synced starting page - which automatically opens the page to New Projects in the user's vicinity

- Easy search and one click access - for users to check out new projects in the chosen city across the website

- Search by map view - allows users to home in on their location of choice

- Refine search based on a host of options such as number of bedrooms, furnishings, amenities, property type (apartment/plot/villa), locality, budget range, etc.

- The best "Deals" are highlighted to users on each New Projects city page

- New attractive displays and layouts to showcase the latest launches

- Customizable monster banners - featuring the top projects of the week in each city.

- Enhanced amenity icons - give quick and easy reference to the facilities offered by each new project - lifts, central airconditioning, security, parks, power back up, reserved parking, visitor parking, swimming pool, etc.

Sudhir Pai, Business Head, Magicbricks remarked, "We were the first to foresee the need to create a separate, dedicated section for New Projects and had launched this section way back in May 2012. Today, virtually every player in our category has adopted our strategy and now boast of their own new project sections. We have continued to innovate and invest behind this section - magicbricks' users can count on us to continue be the change and lead the industry."

Magicbricks is supporting this relaunch of its New Projects section by undertaking a comprehensive marketing campaign, across both offline and online media, that highlights the buzz this section has created - specifically from buyers interested in this kind of property.

Primary Media Contact: Aseem Seth, [email protected], 91-9910273367