NEW DELHI, March 31, 2016 /PRNewswire/ --
Mahindra Truck and Bus Division (MTBD), a part of the USD 16.9 billion Mahindra Group, announced the launch of its new heavy commercial truck series under the brand name 'Blazo'. The Blazo series includes haulage, tractor trailer and tipper, and is equipped with the 'FUELSMART' technology. The highlight of FUELSMART technology is the introduction of CRDe engine coupled with multi drive mode feature which is usually seen in passenger cars. Multimode feature will have three modes - Turbo, Heavy and Light - which can be switched by the driver according to the load and road conditions.
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MTBD announced two guarantees for its HCV truck buyers. For the new Blazo series, MTBD is guaranteeing better fuel efficiency than the existing trucks of customers or else they can actually return their truck. Not only that - MTBD is even guaranteeing uptime on its breakdown service by getting the truck back on road in 48 hours or the company will pay the customer Rs. 1000/- per day.
Speaking at the occasion, Dr. Pawan Goenka, Executive Director & President, Automotive & Farm Sector, Mahindra & Mahindra Ltd. said, "Our truck and bus business has been growing steadily and is taking full advantage of the buoyancy in the HCV segment. We are confident that the new Blazo HCV range will further enhance our position in the market by significantly improving the customer value proposition."
Mr. Rajan Wadhera, President & Chief Executive - Truck & Power Train, and Head - Mahindra Research Valley, Mahindra & Mahindra Ltd. said, "At the core of the mileage guarantee that we are offering for the Blazo series of trucks is the FUELSMART technology of our mPOWER CRDE engine. In commercial vehicles there is a challenge to provide a single solution of engine and vehicle power-train configuration to multiple applications and variants. The FUELSMART technology, with its multi-mode switches, will help drivers in choosing the correct mode based on load and road conditions, thereby leading to efficiencies."
Mr. Nalin Mehta, Chief Executive Officer, Mahindra Truck and Bus Division, Mahindra & Mahindra Ltd . said, "Our Mileage guarantee is a clear vindication of our engineering excellence and our resolve to provide better value proposition to customers. The service guarantee is the outcome of our strong focus on after-sales network by leveraging group synergies and organic growth in the service touch points and spares retailer network. Continuous product innovation and customer centricity is at the core of MTBD which has made these guarantees possible.
He further added, "We have aggressive marketing plans to promote the new Blazo series. Besides bringing in the new technology, we have even refreshed the looks of the new series and are introducing the new turquoise blue colour variant. Also, given the sincere confidence that the brand exudes, we have chosen the suave, dashing, macho, popular and well renowned Bollywood actor Ajay Devgan to be the face of our new campaign, featuring the product and service guarantees."
About Mahindra Truck and Bus Division:
Mahindra Truck and Bus Division is a part of the automotive and farm sector of the USD 16.9 billion Mahindra Group that provides an entire line of integrated trucking solutions.
The company has taken outperformance to the next level by creating trucks that are specifically designed for different applications and deliver outperformance whatever be the business needs. From transit mixers and bulkers to car carriers and refrigerated containers, Mahindra Truck and Bus provides an entire line of integrated trucking solutions that helps customers profit by giving them the advantage of quick turnaround time and reliability along with the assurance of Mahindra excellence in every aspect.
The HCV product range has been engineered for Indian requirements with the underlying philosophy of 'Made in India, Made for India'. In HCV segment, Mahindra Truck and Bus Division has already reached more than 16,500 trucks on road. The company is in process of addressing every segment of the commercial vehicle market - from 3.5 tonne GVW to 49 tonne GVW, with variants that meet the varying needs of passenger transport, cargo and specialised load applications. The new range of medium and heavy commercial vehicle is being manufactured at the new green field plant at Chakan. The plant, which spans over 700 acres, has been set up with an investment of over Rs. 4,000 Crore and is producing other Mahindra products as well. This helps the Mahindra group to leverage the benefits of synergies of an integrated manufacturing facility. The company offers 5 Years or 5 Lac Km transferable warranty, which is an industry first and a cost effective AMC.
In the LCV segment, Mahindra Truck and Bus Division has a market share of 8.9%. It is all set to further strengthen its position all across India with over 125,000 vehicles already on the roads. The entire range of LCV Load vehicles and Buses are manufactured in the Mahindra & Mahindra Ltd. facility at Zaheerabad.
Mahindra Truck and Bus has rapidly expanded its after-sales service and spares network which now includes 72 nos. 3S dealerships, 90 authorized service centres and 2900 roadside assistance point, alongside spares network of 1777 retail outlets to further improve the reach of support for customers on important trucking routes. The company also has India's first multi-lingual helpline - NOW - which is manned by technical experts to provide instant support to customers. The NOW mobile service vans and mobile workshops further add to the reach and agility of the support network.
For further information, please visit http://www.mahindra.com, http://www.mahindratruckandbus.com and http://www.mahidralcv.com
About Mahindra:
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.
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