Malabar Gold and Diamonds Clears the Controversy Over the Social Media Post

KOZHIKODE, India, August 17, 2016 /PRNewswire/ --

Last couple of days some misleading news has spread on the social media regarding a specific campaign on Malabar Gold & Diamonds Facebook page. The team thanks their well-wishers for bringing this to their attention. As a responsible Indian business organisation, the Malabar Group's management team has the duty to share the official explanation of the company on this subject for public understanding.

Malabar Gold & Diamonds has always taken pride in its Indian legacy and has drawn motivation from the great jewellery tradition of our country. As a jewellery retailer with strong presence outside India, and with thousands of customers from different nations and cultures around the world; the team has been successful in creating great interest for Indian jewellery abroad.

As part of the marketing initiatives in countries operating outside India, activities and events are organised to show fraternity and solidarity to foreign customers. These include activations for national days of various countries in GCC, Singapore, Malaysia, Philippines, etc.

In fact many international business organisations that operate globally or in the Middle-East have run campaigns celebrating national days of their respective customers as a part of their business strategy. One will find references to these in leading online and print media.

During this year's Pakistan's Independence Day as well, various global brands had organized different campaigns and provided offers for their Pakistani customers. A similar marketing campaign was initiated by one of Malabar's digital agency in the Gulf as a quiz program on Pakistan's Independence. The agency organised this campaign with good intentions to reach out to the Pakistani customers in Gulf countries.

Upon being alerted by our customers and well-wishers, the corporate marketing department and senior corporate management took the decision to withdraw the campaign immediately.

The team at Malabar Gold & Diamonds would like to inform that, it was not a deliberate attempt to hurt anybody's feelings with this campaign. The management and entire team of Malabar Gold & Diamonds expresses their heartfelt regret to their friends and customers for the pain unintentionally caused by this matter. The team will take every effort to ensure that such an incident does not recur in future.

About Malabar Gold & Diamonds: 

Malabar Gold & Diamonds, one of the most trusted jewellery brands is the flagship company of the Malabar Group of Companies, a fastest growing business conglomerate of India. Malabar Gold & Diamonds is a trendsetter in the retail gold industry having above 150 showrooms across India, Singapore and the GCC. We sell only BIS Hallmarked 916 Gold, IGI Certified Diamond jewellery, PGI certified Platinum jewellery and hallmarked silver jewellery. All products come with a detailed and transparent price tag with details like gross weight, stone weight, making charge, stone charge and net weight. Our value-added services include lifelong free maintenance, one-year free insurance coverage and buy-back guarantee for all ornaments.

Media Contact:
Salish Mathew
Malabar Gold and Diamonds
[email protected] 
91-9847433000